International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2025 Vol.23 No.4


Pages Title and author(s)
361-387Misinformation effects and rational advertising: consumer responses to advertising claims verifiable by blockchain-supported QR codes
Ian Brennan; Juyun Cho
DOI: 10.1504/IJIMA.2025.149662
388-406The moderating effect of adaptive selling behaviour on the benefits of social media usage in sales during the COVID-19 pandemic
Arti Pandey; Peerayuth Charoensukmongkol
DOI: 10.1504/IJIMA.2025.149655
407-446Factors influencing online repurchase behaviour of Indian students
Bindiya Tater; Kishor John
DOI: 10.1504/IJIMA.2025.149658
447-474The mobile phone industry in the Kurdistan region of Iraq: from quality to loyalty
Ahmet Demir; Najih Samin Ahmed
DOI: 10.1504/IJIMA.2025.149654
475-502Mastering online customers' repurchase intentions: COVID-19 blessing in disguise
Ayman Mahmoud Bazzi
DOI: 10.1504/IJIMA.2025.149661

 

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