International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2021 Vol.15 No.2

Special Issue on: Emerging Issues in Social Media Influencers

Guest Editors: Chong Guan and Eldon Y. Li

Editorial

Pages Title and author(s)
131-148Credibility of digital influencers on YouTube and Instagram
Elmira Djafarova; Natasha Matson
DOI: 10.1504/IJIMA.2021.10036973
149-175Online influencers: healthy food or fake news
Catarina Vasconcelos; Renato Lopes Da Costa; Álvaro Lopes Dias; Leandro Pereira; José Pedro Santos
DOI: 10.1504/IJIMA.2021.10036967
176-200'Fame and Envy 2.0' in luxury fashion influencer marketing on Instagram: comparison between mega-celebrities and micro-celebrities
S. Venus Jin; Aziz Muqaddam
DOI: 10.1504/IJIMA.2021.10036968
201-219The influence of 'influencer marketing' on YouTube influencers
Fulya Acikgoz; Sebnem Burnaz
DOI: 10.1504/IJIMA.2021.10036966
220-242Impact of social media influencers on customer engagement and brand perception
Rahul Chander Jaitly; Omvir Gautam
DOI: 10.1504/IJIMA.2021.10036969