
International Journal of Internet Marketing and Advertising
2021 Vol.15 No.2
Special Issue on: Emerging Issues in Social Media Influencers
Guest Editors: Chong Guan and Eldon Y. Li
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Pages | Title and author(s) |
131-148 | Credibility of digital influencers on YouTube and InstagramElmira Djafarova; Natasha Matson DOI: 10.1504/IJIMA.2021.114338 |
149-175 | Online influencers: healthy food or fake newsCatarina Vasconcelos; Renato Lopes Da Costa; Álvaro Lopes Dias; Leandro Pereira; José Pedro Santos DOI: 10.1504/IJIMA.2021.114334 |
176-200 | 'Fame and Envy 2.0' in luxury fashion influencer marketing on Instagram: comparison between mega-celebrities and micro-celebritiesS. Venus Jin; Aziz Muqaddam DOI: 10.1504/IJIMA.2021.114335 |
201-219 | The influence of 'influencer marketing' on YouTube influencersFulya Acikgoz; Sebnem Burnaz DOI: 10.1504/IJIMA.2021.114331 |
220-242 | Impact of social media influencers on customer engagement and brand perceptionRahul Chander Jaitly; Omvir Gautam DOI: 10.1504/IJIMA.2021.114336 |