International Journal of Internet Marketing and Advertising (IJIMA) Inderscience Publishers - linking academia, business and industry through research

International Journal of Internet Marketing and Advertising

Special Issue on: Emerging Issues in Social Media Influencers

Guest Editors: Chong Guan and Eldon Y. Li

Pages	Title and author(s)
131-148	Credibility of digital influencers on YouTube and Instagram Elmira Djafarova; Natasha Matson DOI: 10.1504/IJIMA.2021.114338
149-175	Online influencers: healthy food or fake news Catarina Vasconcelos; Renato Lopes Da Costa; Álvaro Lopes Dias; Leandro Pereira; José Pedro Santos DOI: 10.1504/IJIMA.2021.114334
176-200	'Fame and Envy 2.0' in luxury fashion influencer marketing on Instagram: comparison between mega-celebrities and micro-celebrities S. Venus Jin; Aziz Muqaddam DOI: 10.1504/IJIMA.2021.114335
201-219	The influence of 'influencer marketing' on YouTube influencers Fulya Acikgoz; Sebnem Burnaz DOI: 10.1504/IJIMA.2021.114331
220-242	Impact of social media influencers on customer engagement and brand perception Rahul Chander Jaitly; Omvir Gautam DOI: 10.1504/IJIMA.2021.114336