International Journal of Internet Marketing and Advertising
2017 Vol.11 No.1
Pages | Title and author(s) |
1-21 | Message and source characteristics as drivers of mobile digital review persuasiveness: does cultural context play a role?Iryna Pentina; Oksana Basmanova; Qin Sun DOI: 10.1504/IJIMA.2017.082988 |
22-43 | Personality or skill: a qualitative study of humorous recruitment advertising campaign on social mediaEeva-Liisa Oikarinen; Jaakko Sinisalo DOI: 10.1504/IJIMA.2017.082990 |
44-63 | Effects of suspicion on the perception of online referrals: the role of congruity and message sidednessChristoph Pütz DOI: 10.1504/IJIMA.2017.082994 |
64-82 | The effects of social presence, contextual congruence and source credibility in evaluation of online advertising on news websitesNam-Hyun Um DOI: 10.1504/IJIMA.2017.082999 |