International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2022 Vol.16 No.1/2

Pages Title and author(s)
1-18A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Wilson Ndasi; Elvira Bolat; Gelareh Roushan
DOI: 10.1504/IJIMA.2022.120970
19-37Attribution modelling in digital advertising for e-commerce
Sergey Alexandrovskiy; Olga Trundova
DOI: 10.1504/IJIMA.2022.120964
38-61Why are communal advertisements more effective than agentic ones? The role of the self-congruity effect
Konrad Hryniewicz
DOI: 10.1504/IJIMA.2022.120965
62-80Adoption of VoD services: an investigation of extended technology acceptance model
Rahul Sharma; Amit Kakkar
DOI: 10.1504/IJIMA.2022.120966
81-97Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
DOI: 10.1504/IJIMA.2022.120967
98-119Influence of social media and online reviews on university students' purchasing decisions
Mostafa Torabi; Charles H. Bélanger
DOI: 10.1504/IJIMA.2022.120968
120-141Is WhatsApp a 'new age advertising tool'?
Mallika Srivastava; Semila Fernandes
DOI: 10.1504/IJIMA.2022.120971
142-164How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Suhail M. Ghouse; Rodney Graeme Duffett; Monica Chaudhary
DOI: 10.1504/IJIMA.2022.120973
165-185The role of online source credibility and influencer identification on consumers' purchase decisions
Tuğba Özbölük; Kutay Akdoğan
DOI: 10.1504/IJIMA.2022.120974
186-202Innovation from virtual brand community members may only be virtually effective
Paul G. Barretta; A. Fuat Fırat
DOI: 10.1504/IJIMA.2022.120975