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International Journal of Internet Marketing and Advertising
Published issues
2022 Vol.16 No.1/2
International Journal of Internet Marketing and Advertising
2022 Vol.16 No.1/2
Pages
Title and author(s)
1-18
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Wilson Ndasi; Elvira Bolat; Gelareh Roushan
DOI
:
10.1504/IJIMA.2022.120970
19-37
Attribution modelling in digital advertising for e-commerce
Sergey Alexandrovskiy; Olga Trundova
DOI
:
10.1504/IJIMA.2022.120964
38-61
Why are communal advertisements more effective than agentic ones? The role of the self-congruity effect
Konrad Hryniewicz
DOI
:
10.1504/IJIMA.2022.120965
62-80
Adoption of VoD services: an investigation of extended technology acceptance model
Rahul Sharma; Amit Kakkar
DOI
:
10.1504/IJIMA.2022.120966
81-97
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
DOI
:
10.1504/IJIMA.2022.120967
98-119
Influence of social media and online reviews on university students' purchasing decisions
Mostafa Torabi; Charles H. Bélanger
DOI
:
10.1504/IJIMA.2022.120968
120-141
Is WhatsApp a 'new age advertising tool'?
Mallika Srivastava; Semila Fernandes
DOI
:
10.1504/IJIMA.2022.120971
142-164
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Suhail M. Ghouse; Rodney Graeme Duffett; Monica Chaudhary
DOI
:
10.1504/IJIMA.2022.120973
165-185
The role of online source credibility and influencer identification on consumers' purchase decisions
Tuğba Özbölük; Kutay Akdoğan
DOI
:
10.1504/IJIMA.2022.120974
186-202
Innovation from virtual brand community members may only be virtually effective
Paul G. Barretta; A. Fuat Fırat
DOI
:
10.1504/IJIMA.2022.120975
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