International Journal of Internet Marketing and Advertising (IJIMA) Inderscience Publishers - linking academia, business and industry through research

International Journal of Internet Marketing and Advertising

Special Issue on Social Media and Mobile Marketing Innovations

Guest Editor: Professor Goetz Greve

Pages	Title and author(s)
3-20	Brand followers: motivations and attitudes of consumers to follow brands in social media Hakan Yılmaz; Ebru Enginkaya DOI: 10.1504/IJIMA.2015.068356
21-48	Customer motives and benefits for participating in online co-creation activities Efthymios Constantinides; Leonine A. Brünink; Carlota Lorenzo-Romero DOI: 10.1504/IJIMA.2015.068346
49-65	Development of an optimal solution for digital marketing variables in an online tool Vandana Ahuja DOI: 10.1504/IJIMA.2015.068345
66-84	Social media and m-commerce Jean-Eric Pelet; Panagiota Papadopoulou DOI: 10.1504/IJIMA.2015.068358