International Journal of Internet Marketing and Advertising
2017 Vol.11 No.3
Pages | Title and author(s) |
183-201 | Competitive analysis of social media data in the banking industryIbukun Tolulope Afolabi; Azubuike Ansalem Ezenwoke; Charles K. Ayo DOI: 10.1504/IJIMA.2017.085644 |
202-217 | Consumer attitude towards website advertising formats: a comparative study of banner, pop-up and in-line display advertisementsTri D. Le; Hien Vo DOI: 10.1504/IJIMA.2017.085654 |
218-232 | Propagation of user-generated content onlineHarsha Gangadharbatla; Masoud Valafar DOI: 10.1504/IJIMA.2017.085655 |
233-251 | Corporate Facebook posts in the UK and Greece: a content analysisKyriakos Riskos; Leonidas Hatzithomas; Christina Boutsouki; Yorgos Zotos DOI: 10.1504/IJIMA.2017.085656 |
252-270 | CSR and CRM: the impact on purchase intentionsJeffrey Overall DOI: 10.1504/IJIMA.2017.085657 |