International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2017 Vol.11 No.3


Pages Title and author(s)
183-201Competitive analysis of social media data in the banking industry
Ibukun Tolulope Afolabi; Azubuike Ansalem Ezenwoke; Charles K. Ayo

DOI: 10.1504/IJIMA.2017.10006719

202-217Consumer attitude towards website advertising formats: a comparative study of banner, pop-up and in-line display advertisements
Tri D. Le; Hien Vo

DOI: 10.1504/IJIMA.2017.10006728

218-232Propagation of user-generated content online
Harsha Gangadharbatla; Masoud Valafar

DOI: 10.1504/IJIMA.2017.10006729

233-251Corporate Facebook posts in the UK and Greece: a content analysis
Kyriakos Riskos; Leonidas Hatzithomas; Christina Boutsouki; Yorgos Zotos

DOI: 10.1504/IJIMA.2017.10006730

252-270CSR and CRM: the impact on purchase intentions
Jeffrey Overall

DOI: 10.1504/IJIMA.2017.10006732