International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2018 Vol.12 No.3


Pages Title and author(s)
209-232Does freight insurance really work? Effect of freight insurance on consumers' attitude in online shopping
Tong Chen; Ke Ma; Chundong Zheng
DOI: 10.1504/IJIMA.2018.093386
233-254Impact of perceived social media marketing activities on brand and value consciousness: roles of usage, materialism and conspicuous consumption
Ahmed Rageh Ismail; Bang Nguyen; T.C. Melewar
DOI: 10.1504/IJIMA.2018.093387
255-269Investigating the segment specific preferences for hedonic and utilitarian online-shop characteristics: the case of German online wine shops
Frank Habann; Christopher Zerres; Lukas Zaworski
DOI: 10.1504/IJIMA.2018.093390
270-289The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Mohammad Harith Amlus
DOI: 10.1504/IJIMA.2018.093410
290-304Social bonds and millennial consumers' activity in social networks
Maria Petrescu; Costinel Dobre; Anca-Maria Milovan-Ciuta
DOI: 10.1504/IJIMA.2018.093411

 

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