International Journal of Internet Marketing and Advertising (IJIMA) Inderscience Publishers - linking academia, business and industry through research

International Journal of Internet Marketing and Advertising

Special Issue on Electronic Business and Digital Marketing

Guest Editors: Asst. Professor Adam Vrechopoulos and Asst. Professor Ioannis Kopanakis

Pages	Title and author(s)
226-243	The role of product reviews on mobile devices for in-store purchases: consumers' usage intentions, costs and store preferences Tobias Kowatsch, Wolfgang Maass, Elgar Fleisch DOI: 10.1504/IJIMA.2011.038237
244-264	Advertising on the internet: perceptions of advertising agencies and marketing managers Dimitris A. Drossos, Konstantinos G. Fouskas, Flora Kokkinaki, Dimitrios Papakyriakopoulos DOI: 10.1504/IJIMA.2011.038238
265-281	Customer relationship management adoption: using a dynamic capabilities approach Cristiane Drebes Pedron, Mario Caldeira DOI: 10.1504/IJIMA.2011.038239
282-299	Towards online content classification in understanding tourism destinations' information competition and reputation Alessandro Inversini, Lorenzo Cantoni DOI: 10.1504/IJIMA.2011.038240
300-314	The impact of virtual communities on e-loyalty: a conceptual framework Barbara Krumay, Roman Brandtweiner, Christoph Zauner DOI: 10.1504/IJIMA.2011.038241