International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2022 Vol.17 No.3/4

Pages Title and author(s)
231-270Influence of post types on Facebook engagement: the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
DOI: 10.1504/IJIMA.2022.126709
271-298Antecedents of trust and purchase intention in social commerce in Brazil
Natália Munari Pagan; Karina Munari Pagan; Janaina de Moura Engracia Giraldi; Edgard Monforte Merlo
DOI: 10.1504/IJIMA.2022.126710
299-324Privacy may be more important in Beijing than in Hong Kong in location-based services
Ranjan B. Kini; Qianyu Zhao-Serrano
DOI: 10.1504/IJIMA.2022.126715
325-352Consumers' information control and privacy concerns in personalised social media advertising
Mariko Morimoto
DOI: 10.1504/IJIMA.2022.126717
353-369Measuring the impact of creative viral advertising content on hierarchy-of-effects: an application of structural equation modelling
Balpreet Kaur; Rishi Raj Sharma
DOI: 10.1504/IJIMA.2022.126718
370-393Building corporate reputation through social media marketing efforts: the mediating role of corporate brand credibility
Zanete Garanti; Nicholas Igbudu; Temitope Popoola; Demetris Vrontis; Yioula Melanthiou
DOI: 10.1504/IJIMA.2022.126730
394-414Technology disruption in healthcare: artificial intelligence application, challenges, and policy recommendations in India
Sheshadri Chatterjee; Ranjan Chaudhuri; Alkis Thrassou; Demetris Vrontis
DOI: 10.1504/IJIMA.2022.126716
415-436Service experience gamified: a study on convergence of gamification and contemporary service experience
Tapish Panwar; Kalim Khan
DOI: 10.1504/IJIMA.2022.126731
437-458Factors of virtual influencer marketing influencing Generation Y consumers' purchase intention in Malaysia
Yoong Ruey Yap; Nurlida Ismail
DOI: 10.1504/IJIMA.2022.126735