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  1. International Journal of Internet Marketing and Advertising
  2. Published issues
  3. 2020 Vol.14 No.2
International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2020 Vol.14 No.2


Pages Title and author(s)
113-134Did you read the news before playing the advergame? The effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames
Ayşegül Sağkaya Güngör
DOI: 10.1504/IJIMA.2020.107657
135-151Users' brand page participation: a new construct to measure participation on social networking sites
Daniela Langaro; Maria De Fátima Salgueiro; Paulo Rita
DOI: 10.1504/IJIMA.2020.107658
152-167Internet advertising of offensive products: the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn; George P. Moschis; Thittapong Daengrasmisopon
DOI: 10.1504/IJIMA.2020.107659
168-183Comparing blogs with print ads for corporate branding. The role of source credibility
Gema Vinuales; Daniel A. Sheinin
DOI: 10.1504/IJIMA.2020.107660
184-213A typology of customer experience with social media branded content: a netnographic study
Muhammad Waqas; Zalfa Laili Hamzah; Noor Akma Mohd Salleh
DOI: 10.1504/IJIMA.2020.107661

 

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