International Journal of Internet Marketing and Advertising (IJIMA) Inderscience Publishers - linking academia, business and industry through research

International Journal of Internet Marketing and Advertising

Pages	Title and author(s)
113-134	Did you read the news before playing the advergame? The effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames Ayşegül Sağkaya Güngör DOI: 10.1504/IJIMA.2020.10029772
135-151	Users' brand page participation: a new construct to measure participation on social networking sites Daniela Langaro; Maria De Fátima Salgueiro; Paulo Rita DOI: 10.1504/IJIMA.2019.10022980
152-167	Internet advertising of offensive products: the effects of cartoons on adult consumer attitudes Pakakorn Rakrachakarn; George P. Moschis; Thittapong Daengrasmisopon DOI: 10.1504/IJIMA.2020.10029774
168-183	Comparing blogs with print ads for corporate branding. The role of source credibility Gema Vinuales; Daniel A. Sheinin DOI: 10.1504/IJIMA.2019.10027087
184-213	A typology of customer experience with social media branded content: a netnographic study Muhammad Waqas; Zalfa Laili Hamzah; Noor Akma Mohd Salleh DOI: 10.1504/IJIMA.2020.10029779