International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2020 Vol.14 No.2


Pages Title and author(s)
113-134Did you read the news before playing the advergame? The effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames
Ayşegül Sağkaya Güngör
DOI: 10.1504/IJIMA.2020.107657
135-151Users' brand page participation: a new construct to measure participation on social networking sites
Daniela Langaro; Maria De Fátima Salgueiro; Paulo Rita
DOI: 10.1504/IJIMA.2020.107658
152-167Internet advertising of offensive products: the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn; George P. Moschis; Thittapong Daengrasmisopon
DOI: 10.1504/IJIMA.2020.107659
168-183Comparing blogs with print ads for corporate branding. The role of source credibility
Gema Vinuales; Daniel A. Sheinin
DOI: 10.1504/IJIMA.2020.107660
184-213A typology of customer experience with social media branded content: a netnographic study
Muhammad Waqas; Zalfa Laili Hamzah; Noor Akma Mohd Salleh
DOI: 10.1504/IJIMA.2020.107661

 

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