
International Journal of Internet Marketing and Advertising
2020 Vol.14 No.2
Pages | Title and author(s) |
113-134 | Did you read the news before playing the advergame? The effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergamesAyşegül Sağkaya Güngör DOI: 10.1504/IJIMA.2020.107657 |
135-151 | Users' brand page participation: a new construct to measure participation on social networking sitesDaniela Langaro; Maria De Fátima Salgueiro; Paulo Rita DOI: 10.1504/IJIMA.2020.107658 |
152-167 | Internet advertising of offensive products: the effects of cartoons on adult consumer attitudesPakakorn Rakrachakarn; George P. Moschis; Thittapong Daengrasmisopon DOI: 10.1504/IJIMA.2020.107659 |
168-183 | Comparing blogs with print ads for corporate branding. The role of source credibilityGema Vinuales; Daniel A. Sheinin DOI: 10.1504/IJIMA.2020.107660 |
184-213 | A typology of customer experience with social media branded content: a netnographic studyMuhammad Waqas; Zalfa Laili Hamzah; Noor Akma Mohd Salleh DOI: 10.1504/IJIMA.2020.107661 |