International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2007 Vol.4 No.1

Special Issue: Selected Papers on eMarketing from the Thirty-Fifth European Marketing Academy Conference

Guest Editors: George J. Avlonitis and Paulina Papastathopoulou


Pages Title and author(s)
4-25Do resources mediate the relationships between the internet and performance in the marketing domain? Testing the role of customer orientation and brand equity
Andrea Ordanini, Gaia Rubera
DOI: 10.1504/IJIMA.2007.014794
26-36Consumer mind-sets and attitudes towards online marketing messages
Maria Saaksjarvi, Gratiana Pol
DOI: 10.1504/IJIMA.2007.014795
37-52Extrinsic and intrinsic motivation in the use of the internet as a tourist information source
J. Alberto Castaneda, Dolores Ma Frias, Francisco Munoz-Leiva, Miguel A. Rodriguez
DOI: 10.1504/IJIMA.2007.014796
53-71Innovative products on the internet: the role of trust and perceived risk
Francisco-Jose Molina-Castillo, Carolina Lopez-Nicolas
DOI: 10.1504/IJIMA.2007.014797
72-92New insights into the acceptance of mobile internet services: a mixed-method approach
Andrea Groeppel-Klein, Joerg Koenigstorfer
DOI: 10.1504/IJIMA.2007.014798
93-113PVRs and advertising exposure: a video ethnographic study
Sarah Pearson, Patrick Barwise
DOI: 10.1504/IJIMA.2007.014799
114-141Website design and e-consumer: effects and responses
Carlota Lorenzo, Miguel Angel Gomez, Alejandro Molla
DOI: 10.1504/IJIMA.2007.014800