
International Journal of Internet Marketing and Advertising
2007 Vol.4 No.1
Special Issue: Selected Papers on eMarketing from the Thirty-Fifth European Marketing Academy Conference
Guest Editors: George J. Avlonitis and Paulina Papastathopoulou
Pages | Title and author(s) |
4-25 | Do resources mediate the relationships between the internet and performance in the marketing domain? Testing the role of customer orientation and brand equityAndrea Ordanini, Gaia Rubera DOI: 10.1504/IJIMA.2007.014794 |
26-36 | Consumer mind-sets and attitudes towards online marketing messagesMaria Saaksjarvi, Gratiana Pol DOI: 10.1504/IJIMA.2007.014795 |
37-52 | Extrinsic and intrinsic motivation in the use of the internet as a tourist information sourceJ. Alberto Castaneda, Dolores Ma Frias, Francisco Munoz-Leiva, Miguel A. Rodriguez DOI: 10.1504/IJIMA.2007.014796 |
53-71 | Innovative products on the internet: the role of trust and perceived riskFrancisco-Jose Molina-Castillo, Carolina Lopez-Nicolas DOI: 10.1504/IJIMA.2007.014797 |
72-92 | New insights into the acceptance of mobile internet services: a mixed-method approachAndrea Groeppel-Klein, Joerg Koenigstorfer DOI: 10.1504/IJIMA.2007.014798 |
93-113 | PVRs and advertising exposure: a video ethnographic studySarah Pearson, Patrick Barwise DOI: 10.1504/IJIMA.2007.014799 |
114-141 | Website design and e-consumer: effects and responsesCarlota Lorenzo, Miguel Angel Gomez, Alejandro Molla DOI: 10.1504/IJIMA.2007.014800 |