International Journal of Internet Marketing and Advertising (IJIMA) Inderscience Publishers - linking academia, business and industry through research

International Journal of Internet Marketing and Advertising

Special Issue: Selected Papers on eMarketing from the Thirty-Fifth European Marketing Academy Conference

Guest Editors: George J. Avlonitis and Paulina Papastathopoulou

Pages	Title and author(s)
4-25	Do resources mediate the relationships between the internet and performance in the marketing domain? Testing the role of customer orientation and brand equity Andrea Ordanini, Gaia Rubera DOI: 10.1504/IJIMA.2007.014794
26-36	Consumer mind-sets and attitudes towards online marketing messages Maria Saaksjarvi, Gratiana Pol DOI: 10.1504/IJIMA.2007.014795
37-52	Extrinsic and intrinsic motivation in the use of the internet as a tourist information source J. Alberto Castaneda, Dolores Ma Frias, Francisco Munoz-Leiva, Miguel A. Rodriguez DOI: 10.1504/IJIMA.2007.014796
53-71	Innovative products on the internet: the role of trust and perceived risk Francisco-Jose Molina-Castillo, Carolina Lopez-Nicolas DOI: 10.1504/IJIMA.2007.014797
72-92	New insights into the acceptance of mobile internet services: a mixed-method approach Andrea Groeppel-Klein, Joerg Koenigstorfer DOI: 10.1504/IJIMA.2007.014798
93-113	PVRs and advertising exposure: a video ethnographic study Sarah Pearson, Patrick Barwise DOI: 10.1504/IJIMA.2007.014799
114-141	Website design and e-consumer: effects and responses Carlota Lorenzo, Miguel Angel Gomez, Alejandro Molla DOI: 10.1504/IJIMA.2007.014800