International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2009 Vol.5 No.3


Pages Title and author(s)
131-144Consumer attitudes towards firms' marketing activities: the implications for marketing communications strategies
Hyokjin Kwak, Howard Forman, George M. Zinkhan
DOI: 10.1504/IJIMA.2009.026367
145-165The cross-national comparison of website feature preferences: a practical approach
Brian F. Blake, Cristina Shamatta, Kimberly A. Neuendorf, Rhiannon L. Hamilton
DOI: 10.1504/IJIMA.2009.026368
166-193Understanding the effectiveness of online digital music sampling: an exploratory study
Yanbin Tu, Min Lu
DOI: 10.1504/IJIMA.2009.026369
194-222The determinants of online security concerns and their influence on e-transactions
Seounmi Youn, Mira Lee
DOI: 10.1504/IJIMA.2009.026370
223-239From banners to YouTube: using the rearview mirror to look at the future of internet advertising
Susan B. Barnes, Neil Frederick Hair
DOI: 10.1504/IJIMA.2009.026371

 

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