International Journal of Internet Marketing and Advertising (IJIMA) Inderscience Publishers - linking academia, business and industry through research

International Journal of Internet Marketing and Advertising

Pages	Title and author(s)
131-144	Consumer attitudes towards firms' marketing activities: the implications for marketing communications strategies Hyokjin Kwak, Howard Forman, George M. Zinkhan DOI: 10.1504/IJIMA.2009.026367
145-165	The cross-national comparison of website feature preferences: a practical approach Brian F. Blake, Cristina Shamatta, Kimberly A. Neuendorf, Rhiannon L. Hamilton DOI: 10.1504/IJIMA.2009.026368
166-193	Understanding the effectiveness of online digital music sampling: an exploratory study Yanbin Tu, Min Lu DOI: 10.1504/IJIMA.2009.026369
194-222	The determinants of online security concerns and their influence on e-transactions Seounmi Youn, Mira Lee DOI: 10.1504/IJIMA.2009.026370
223-239	From banners to YouTube: using the rearview mirror to look at the future of internet advertising Susan B. Barnes, Neil Frederick Hair DOI: 10.1504/IJIMA.2009.026371