International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2013 Vol.8 No.1


Pages Title and author(s)
1-18Web marketing strategies of food producers in Italy: a competitive analysis
Azzurra Annunziata; Riccardo Vecchio
DOI: 10.1504/IJIMA.2013.056584
19-31A comparison of the social media consumer and the non-social media consumer
Timothy H. Reisenwitz
DOI: 10.1504/IJIMA.2013.056587
32-53Combining multiple influence strategies to increase consumer compliance
Maurits Kaptein; Steven Duplinsky
DOI: 10.1504/IJIMA.2013.056586
54-68Factors influencing perceptions toward social networking websites in China
Wen Gong
DOI: 10.1504/IJIMA.2013.056585

 

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