International Journal of Internet Marketing and Advertising
2006 Vol.3 No.1
Special Issue on Ethical Issues In Electronic Marketing And Advertising
Guest Editors: Professor Jan Mattsson and Associate Professor Jacob Dahl Rendtorff
Editorial |
Pages | Title and author(s) |
5-18 | Ethical aspects of e-commerce: data subjects and contentAlejo Jose G. Sison, Joan Fontrodona DOI: 10.1504/IJIMA.2006.008970 |
19-34 | Ethical marketing in the internet era: a research agendaSally Rao, Pascale Quester DOI: 10.1504/IJIMA.2006.008971 |
35-47 | E-marketing ethics: a theory of value prioritiesJan Mattsson, Jacob Dahl Rendtorff DOI: 10.1504/IJIMA.2006.008972 |
48-59 | Cyber-rigging click-through rates: exploring the ethical dimensionsJosie Fisher, Ravi Pappu DOI: 10.1504/IJIMA.2006.008973 |
60-67 | A world-wide window: intelligent agents in e-world advertsSusan E. George DOI: 10.1504/IJIMA.2006.008974 |
68-88 | A study of neutralisation theory's application to global consumer ethics: P2P file-trading of musical intellectual property on the internetDeborah Y. Cohn, Valerie L. Vaccaro DOI: 10.1504/IJIMA.2006.008975 |
89-104 | What drives online information disclosure of eTailers? A cross-cultural studyDaekwan Kim, S. Tamer Cavusgil DOI: 10.1504/IJIMA.2006.008976 |