International Journal of Internet Marketing and Advertising
2013 Vol.8 No.2
Pages | Title and author(s) |
69-85 | Transitions in marketing communications from traditional architectures to social network patternsKumarashvari Subramaniam; T.R. Gopalakrishnan Nair DOI: 10.1504/IJIMA.2013.058585 |
86-101 | Just small talk? The impact of interpersonal interaction in virtual web communities on new-product adoptionAchim Botzenhardt; Daniel Heinrich; Colin Campbell DOI: 10.1504/IJIMA.2013.058586 |
102-124 | A cross-cultural study of market mavenism in social media: exploring young American and Chinese consumers' viral marketing attitudes, eWOM motives and behaviourHongwei Yang DOI: 10.1504/IJIMA.2013.058596 |
125-142 | Are cartoon ads effective for adult consumers?Pakakorn Rakrachakarn; George P. Moschis DOI: 10.1504/IJIMA.2013.058595 |
143-160 | Trust and the online conversation: the case of online reviewsW. Glynn Mangold; Emin Babakus; Katherine Taken Smith DOI: 10.1504/IJIMA.2013.058597 |