International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2021 Vol.15 No.3


Pages Title and author(s)
243-259Political party's fan page posts and online engagement on Facebook
Manpreet Kaur; Rajesh Verma
DOI: 10.1504/IJIMA.2021.10038156
260-280Is this the beginning of the end for retail websites? A professional perspective
Ricardo F. Ramos; Paulo Rita; Sérgio Moro
DOI: 10.1504/IJIMA.2021.10038157
281-301Why follow beauty bloggers? An investigation with Brazilian consumers
Ana Maria Boa Morte Costa; Irene Raguenet Troccoli; Márcio Moutinho Abdalla
DOI: 10.1504/IJIMA.2021.10038158
302-326Customer orientation and e-WOM in the hotel sector
José L. González-Porras; José L. Ruiz-Alba; Javier Morales-Mediano
DOI: 10.1504/IJIMA.2021.10038161
327-348Determinants of customer satisfaction and loyalty in e-commerce settings: an emerging economy perspective
Doddahulugappa Goutam; B.V. Gopalakrishna; Shirshendu Ganguli
DOI: 10.1504/IJIMA.2021.10038166