International Journal of Technology Marketing

This journal also publishes Open Access articles

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Editor in Chief: Prof. Philipp A. Rauschnabel
ISSN online: 1741-8798
ISSN print: 1741-878X
4 issues per year
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IJTMkt proposes and fosters discussion on the advancement of marketing practice and theory, with emphasis on technology and technology intensive products. This perspective acknowledges the complexity and importance of linking technology and marketing issues, as well as the necessity of innovatively marketing technology and technology intensive products.


 Topics covered include

  • Marketing technology based innovation
  • Marketing management
  • Communication, esp. in technology based companies
  • Technology features, user acceptance, established/new business models
  • Marketing in large corporations, SMEs, high-tech/standard industries
  • Marketing for universities, public research laboratories
  • International comparisons, benchmarking
  • Licensing, franchising, strategic cooperation/alliances, branding
  • Government policy and entrepreneurship
  • University-industry linkages, venture capital, incubators, technology parks
  • Enterprise support systems, technology evaluation
  • Consumer behaviours/attitudes, business ethics


More topics...

Strategies, practices and toolkits for technology marketing

  • Marketing considerations for technology and technology-intensive products
  • Network marketing for technology and technology-intensive products
  • Online marketing for technology and technology-intensive products
  • Collaborative marketing for technology and technology-intensive products
  • Direct marketing for technology and technology-intensive products
  • Database marketing for technology and technology-intensive products
  • Licensing for technology and technology-intensive products
  • Franchising for technology and technology-intensive products
  • Strategic cooperation/alliance for technology and technology-intensive products
  • Branding for technology and technology-intensive products

Technology marketing management

  • Technology and marketing
  • History of technology marketing
  • Patent and technology marketing
  • Entrepreneurship and technology marketing
  • Corporate innovation restructuring and technology marketing
  • Government policy and technology marketing
  • University-industry linkage and technology marketing
  • Venture capital and technology marketing
  • New business incubators and technology marketing
  • Technology parks and technology marketing
  • Enterprise support systems and technology marketing
  • Business ethics and technology marketing
  • Technology evaluation and technology marketing
  • Benchmarking technology marketing
  • Organisation behaviour and organisation theory in technology marketing
  • Information and telecommunication technology and technology marketing
  • Consumer behaviour and technology marketing
  • Pricing and technology marketing
  • Knowledge management and technology marketing
  • Social and cultural difference and technology marketing

Technology marketing in action

  • Technology marketing based on technology features
  • Technology marketing based on users acceptance
  • Technology marketing based on enterprises established business model
  • Technology marketing based on enterprises new business model
  • Technology marketing in large corporations
  • Technology marketing in small and medium sized enterprises (SMEs)
  • Technology marketing in high-tech industries
  • Technology marketing in standard industries
  • Technology marketing in developing countries
  • Technology marketing in developed countries
  • Technology marketing for universities
  • Technology marketing for public research laboratories
  • International comparison in technology marketing



More on this journal...

The objectives of the IJTMkt are to develop, promote and coordinate the development and practice of technology marketing methods. It aims to overcome the barriers between technical and business sides in a society experiencing accelerating technological changes. It also aims to help marketing professionals, R & D managers, scholars and policy-makers to contribute, to disseminate information and to learn from each other's work, so keeping readers abreast of the timely data and current thinking necessary for better technology-related marketing decisions and strategy.


IJTMkt caters to the needs of marketing executives, R & D managers, academics, researchers and policy makers, who are concerned with a range of marketing issues in technical based business.


IJITMkt publishes original papers, theory-based empirical papers, review papers, in-depth case studies, conference reports, notes, and commentaries. Special issues devoted to important topics in Technology Management, Marketing Strategies and Practices, and related topics will be published occasionally. Contribution may be by submission or invitation, and suggestions for special issues and publications are welcome.



Browse issues

Vol. 12
Vol. 11
Vol. 10
Vol. 9
Vol. 8
Vol. 7


More volumes...


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 IJTMkt is indexed in:


 IJTMkt is listed in:


    Editor in Chief

  • Rauschnabel, Philipp A., Universität der Bundeswehr München, Germany

Executive Editor

  • Sherif, Mostafa Hashem, AT&T, USA

Associate Editor (Arabia)

  • Selim, Hassan, United Arab Emirates University, United Arab Emirates

Associate Editor (Australia)

  • Lichtenstein, Sharman, Deakin University, Australia

Associate Editor (China)

  • Chen, Jin, Tsinghua University, China

Associate Editor (South America)

  • Talavera, Jorge, ESAN University, Peru

Editorial Board Members

  • Baptista, Rui, Technical University of Lisbon, Portugal
  • Brennan, Louis, Trinity College, University of Dublin, Ireland
  • Cao, Yong, University of Alaska Anchorage, USA
  • Chen, Jason C.H., Gonzaga University, USA
  • Chung, Kyung Soo, Kyungpook National University, South Korea
  • Czaja, Lothar, University of Erlangen-Nuremberg, Germany
  • Davis, Charles H., Ryerson University, Canada
  • Gottardi, Giorgio, Università di Padova, Italy
  • Hassanein, Khaled, McMaster University, Canada
  • Hills, Stacey Barlow, Southern Vermont College, USA
  • Hipkin, Ian, University of Exeter, UK
  • Hong, Wei-Chiang, Jiangsu Normal University, China
  • Hou, Jianwei, Minnesota State University, Mankato, USA
  • Hsieh, Chihmao, Washington University in St. Louis, USA
  • Human, Gert, University of Cape Town, South Africa
  • Jansen, Justin, Rotterdam School of Management, Netherlands
  • Jing, Bing, New York University, USA
  • Jolly, Dominique, CERAM Sophia Antipolis, France
  • Kaynak, Erdener, The Pennsylvania State University at Harrisburg, USA
  • Kim, Hyuk-Rae, Yonsei University, South Korea
  • Kim, Jongbae, Sungshin University, South Korea
  • Koh, Joon, Chonnam National University, South Korea
  • Kopalle, Praveen K., Dartmouth College, USA
  • Kulviwat, Songpol, Hofstra University, USA
  • Lan, Ping, University of Alaska Fairbanks, USA
  • Lichtenthaler, Ulrich, Otto Beisheim Graduate School of Management, Germany
  • Lim, L. K. Lynn, University of Applied Sciences Northwestern Switzerland (FHNW), Switzerland
  • Liu, Yi, Xi'an Jiaotong University, China
  • Martin, Lynn, University of Central England, UK
  • Melanthiou, Yioula, University of Nicosia, Cyprus
  • Miller, Laura, University of Alaska Fairbanks, USA
  • Moitra, Deependra, Strategy and Innovation Consultancy, India
  • Mylonakis, Ioannis, Ministry of Finance, Greece
  • Oh, Ingyu, University of the West of England, UK
  • Ordóñez de Pablos, Patricia, Universidad de Oviedo, Spain
  • Puumalainen, Kaisu, Lappeenranta University of Technology, Finland
  • Rabelo, Luis C., University of Central Florida, USA
  • Sengupta, Sanjit, San Francisco State University, USA
  • Shu, Xiaonan, Wenzhou University, China
  • Simons, Kenneth L., Rensselaer Polytechnic Institute, USA
  • Singh, Prakash, University of Melbourne, Australia
  • Vanhaverbeke, Wim, Hasselt University & Eindhoven University of Technology, Netherlands
  • Venter, Peet, University of South Africa, South Africa
  • Wilemon, David, Syracuse University, USA
  • Yen, David C., State University of New York, USA
  • Yoneyama, Shigemi, Musashi University, Japan


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  • Submitted articles should not have been previously published or be currently under consideration for publication elsewhere.
  • Conference papers may only be submitted if the paper has been completely re-written (more details available here) and the author has cleared any necessary permissions with the copyright owner if it has been previously copyrighted.
  • All our articles go through a double-blind review process.
  • All authors must declare they have read and agreed to the content of the submitted article. A full statement of our Ethical Guidelines for Authors (PDF) is available.
  • There are no charges for publishing with Inderscience, unless you require your article to be Open Access (OA). You can find more information on OA here.


Submission process


All articles for this journal must be submitted using our online submissions system.

Submit here.