International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2013 Vol.8 No.3

Special Issue on Emerging Issues in Internet, Social Media and e-Marketing

Guest Editors: Professor Irene Tilikidou and Professor George Giaglis


Pages Title and author(s)
238-253Factors affecting attitudes towards smart phones: user's profile and proposed research model
Costas Assimakopoulos; Eugenia Papaioannou; Christos Sarmaniotis; Marianna Fidanyan; Christos K. Georgiadis
DOI: 10.1504/IJTMKT.2013.055344
254-271Social media marketing: exploring the user typology in Turkey
Mesut Çiçek; İrem Eren-Erdoğmuş
DOI: 10.1504/IJTMKT.2013.055343
272-286Marketing and organisational evaluation of rural firms in the internet
Georgios Tsekouropoulos; Zacharoula Andreopoulou; Christiana Koliouska; Nikolaos Katsonis
DOI: 10.1504/IJTMKT.2013.055342
287-303User goals in technology-based self-service systems
Yu-Ling Lin; Da Lin
DOI: 10.1504/IJTMKT.2013.055341
304-315Attracting and retaining customers on Facebook business pages: a content analysis of an online discussion forum
Babak Abedin; Hamed Jafarzadeh
DOI: 10.1504/IJTMKT.2013.055340
316-336An empirical investigation of 3D-based information systems success for online retailers
Raed S. Algharabat; Ahmad M.A. Ahmad Zamil
DOI: 10.1504/IJTMKT.2013.055339
337-354Factors affecting customer switching behaviour in the mobile phone market: the case of Egypt
Riyad Eid
DOI: 10.1504/IJTMKT.2013.055319