International Journal of Technology Marketing
- Editor in Chief
- Dr. Peter Bican
- ISSN online
- 1741-8798
- ISSN print
- 1741-878X
- 4 issues per year
- CiteScore 1.7 (2023)
IJTMkt proposes and fosters discussion on the advancement of marketing practice and theory, with emphasis on technology and technology intensive products. This perspective acknowledges the complexity and importance of linking technology and marketing issues, as well as the necessity of innovatively marketing technology and technology intensive products.
Topics covered include
- Marketing management
- Communication, esp. in technology based companies
- Technology features, user acceptance, established/new business models
- Marketing in large corporations, SMEs, high-tech/standard industries
- Marketing for universities, public research laboratories
- International comparisons, benchmarking
- Licensing, franchising, strategic cooperation/alliances, branding
- Government policy and entrepreneurship
- University-industry linkages, venture capital, incubators, technology parks
- Enterprise support systems, technology evaluation
- Consumer behaviours/attitudes, business ethics
- Marketing considerations for technology and technology-intensive products
- Network marketing for technology and technology-intensive products
- Online marketing for technology and technology-intensive products
- Collaborative marketing for technology and technology-intensive products
- Direct marketing for technology and technology-intensive products
- Database marketing for technology and technology-intensive products
- Licensing for technology and technology-intensive products
- Franchising for technology and technology-intensive products
- Strategic cooperation/alliance for technology and technology-intensive products
- Branding for technology and technology-intensive products
Technology marketing management
- Technology and marketing
- History of technology marketing
- Patent and technology marketing
- Entrepreneurship and technology marketing
- Corporate innovation restructuring and technology marketing
- Government policy and technology marketing
- University-industry linkage and technology marketing
- Venture capital and technology marketing
- New business incubators and technology marketing
- Technology parks and technology marketing
- Enterprise support systems and technology marketing
- Business ethics and technology marketing
- Technology evaluation and technology marketing
- Benchmarking technology marketing
- Organisation behaviour and organisation theory in technology marketing
- Information and telecommunication technology and technology marketing
- Consumer behaviour and technology marketing
- Pricing and technology marketing
- Knowledge management and technology marketing
- Social and cultural difference and technology marketing
Technology marketing in action
- Technology marketing based on technology features
- Technology marketing based on users’ acceptance
- Technology marketing based on enterprise’s established business model
- Technology marketing based on enterprise’s new business model
- Technology marketing in large corporations
- Technology marketing in small and medium sized enterprises (SMEs)
- Technology marketing in high-tech industries
- Technology marketing in standard industries
- Technology marketing in developing countries
- Technology marketing in developed countries
- Technology marketing for universities
- Technology marketing for public research laboratories
- International comparison in technology marketing
More on this journal...
Objectives
The objectives of the IJTMkt are to develop, promote and coordinate the development and practice of technology marketing methods. It aims to overcome the barriers between technical and business sides in a society experiencing accelerating technological changes. It also aims to help marketing professionals, R & D managers, scholars and policy-makers to contribute, to disseminate information and to learn from each other's work, so keeping readers abreast of the timely data and current thinking necessary for better technology-related marketing decisions and strategy.
Readership
IJTMkt caters to the needs of marketing executives, R & D managers, academics, researchers and policy makers, who are concerned with a range of marketing issues in technical based business.
Contents
IJITMkt publishes original papers, theory-based empirical papers, review papers, in-depth case studies, conference reports, notes, and commentaries. Special issues devoted to important topics in Technology Management, Marketing Strategies and Practices, and related topics will be published occasionally. Contribution may be by submission or invitation, and suggestions for special issues and publications are welcome.
IJTMKT is indexed in:
- Scopus (Elsevier)
- Academic OneFile (Gale)
- cnpLINKer (CNPIEC)
- Expanded Academic ASAP (Gale)
- OneFile Business (Gale)
- General OneFile (Gale)
- Google Scholar
- Info Trac (Gale)
- J-Gate
- ProQuest Advanced Technologies Database with Aerospace
IJTMKT is listed in:
- National Agency for Evaluation of the University and Research System (ANVUR)
- Australian Business Deans Council Journal Rankings List
- Cabell's Directory of Publishing Opportunities
- Chartered Association of Business Schools (CABS) Academic Journal Guide
- The BFI lists
- UGC (University Grants Commission)
- Excellence in Research for Australia (ERA)
- Index of Information Systems Journals (Deakin University)
- ICI World of Journals (Copernicus)
- JUFO
- Norwegian Register for Scientific Journals, Series and Publishers
- VHB-JOURQUAL (Germany)
Honorary Editors
- Brem, Alexander, University of Stuttgart, Germany
- Rauschnabel, Philipp A., Universität der Bundeswehr München, Germany
- Viardot, Éric, EADA, Spain
Editor in Chief
- Bican, Peter, Friedrich-Alexander-University Erlangen-Nuremberg, Germany
(peter.bicanoutlook.com)
Executive Editor
- Sherif, Mostafa Hashem, AT&T, USA
Associate Editor (Arabia)
- Selim, Hassan, United Arab Emirates University, United Arab Emirates
Associate Editor (Australia)
- Lichtenstein, Sharman, Deakin University, Australia
Associate Editor (China)
- Chen, Jin, Tsinghua University, China
Associate Editor (South America)
- Talavera, Jorge, ESAN University, Peru
Editorial Board Members
- Baptista, Rui, Technical University of Lisbon, Portugal
- Brennan, Louis, Trinity College, University of Dublin, Ireland
- Gottardi, Giorgio, Università di Padova, Italy
- Hills, Stacey Barlow, Southern Vermont College, USA
- Hsieh, Chihmao, Washington University in St. Louis, USA
- Human, Gert, University of Cape Town, South Africa
- Jansen, Justin, Rotterdam School of Management, Netherlands
- Jing, Bing, New York University, USA
- Kim, Hyuk-Rae, Yonsei University, South Korea
- Kim, Jongbae, Sungshin University, South Korea
- Kopalle, Praveen K., Dartmouth College, USA
- Lim, L. K. Lynn, University of Applied Sciences Northwestern Switzerland (FHNW), Switzerland
- Liu, Yi, Xi'an Jiaotong University, China
- Martin, Lynn, University of Central England, UK
- Melanthiou, Yioula, University of Nicosia, Cyprus
- Miller, Laura, University of Alaska Fairbanks, USA
- Moitra, Deependra, Strategy and Innovation Consultancy, India
- Mylonakis, Ioannis, Ministry of Finance, Greece
- Ordóñez de Pablos, Patricia, Universidad de Oviedo, Spain
- Puumalainen, Kaisu, Lappeenranta University of Technology, Finland
- Sengupta, Sanjit, San Francisco State University, USA
- Simons, Kenneth L., Rensselaer Polytechnic Institute, USA
- Singh, Prakash, University of Melbourne, Australia
- tom Dieck, Mandy Claudia, Manchester Metropolitan University, UK
- Vanhaverbeke, Wim, Hasselt University & Eindhoven University of Technology, Netherlands
- Venter, Peet, University of South Africa, South Africa
- Yoneyama, Shigemi, Musashi University, Japan
A few essentials for publishing in this journal
- Submitted articles should not have been previously published or be currently under consideration for publication elsewhere.
- Conference papers may only be submitted if the paper has been completely re-written (more details available here) and the author has cleared any necessary permissions with the copyright owner if it has been previously copyrighted.
- Briefs and research notes are not published in this journal.
- All our articles go through a double-blind review process.
- All authors must declare they have read and agreed to the content of the submitted article. A full statement of our Ethical Guidelines for Authors (PDF) is available.
- There are no charges for publishing with Inderscience, unless you require your article to be Open Access (OA). You can find more information on OA here.
- All articles for this journal must be submitted using our online submissions system.
- View Author guidelines.
Submission process
Journal news
Clocking the influencer effect on TikTok
16 April, 2024
TikTok is a social media platform known for its short-form videos. Content creators, who have built a significant following on the site, often work with corporate brands to promote products to their audience, often through affiliate marketing. This involves a so-called influencer sharing products in their videos with affiliate links and then earning a commission from the company for purchases made through those links. It might be said that success lies in creating authentic content that attracts users and takes advantage of the current trends. However, for an influencer to be successful, they need to be transparent about their affiliate relationships in order to build and maintain the trust of their audience. Writing in the International Journal of Technology Marketing, Minh T.H. Le of the College of Business at the University of Economics in Ho Chi Minh City (UEH), Vietnam, discusses how the effectiveness of affiliate marketing might be improved by users hoping to influence young people. Le's study was based on a standardized questionnaire distributed across internet platforms. The results were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). Her research identified some of the factors affecting consumer trust and buying decisions, including the opinions of other followers [...]
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