Login Help Sitemap
Inderscience Publishers - linking academia, business and industry through research
  • Home
  • For Authors
  • For Librarians
  • Orders
  • Inderscience Online
  • News
  1. International Journal of Technology Marketing
  2. Published issues
  3. 2020 Vol.14 No.2
International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2020 Vol.14 No.2


Pages Title and author(s)
93-124What features of green products packaging are more eye catching? An eye-tracking exploratory study about organic agricultural products
Chrisanthi Georgakarakou; Kyriakos Riskos; George Tsourvakas; Ioanna Yfantidou
DOI: 10.1504/IJTMKT.2020.10030782
125-153Exploring the attitude formation process of individuals towards new technologies: the case of augmented reality
David Harborth; Heiko Kreuz
DOI: 10.1504/IJTMKT.2020.10031990
154-180How do smartwatch price and brand awareness drive consumer perceptions and purchase intention? A perceived value approach
Bharath Ramkumar; Yuli Liang
DOI: 10.1504/IJTMKT.2020.10031707
181-198What are the perceived experiences of health fitness trackers for the elderly? A qualitative post-adoption study
Milad Dehghani; Kwok Leung Tsui; Inez Maria Zwetsloot; Reza Rawassizadeh
DOI: 10.1504/IJTMKT.2020.10031504
199-225Gender differences in the wearable preferences, device and advertising value perceptions: smartwatches vs. fitness trackers
Manali Gupta; Neena Sinha; Pratibha Singh; Stephanie Hui-Wen Chuah
DOI: 10.1504/IJTMKT.2020.10031928

 

  • Sign up for new issue alerts
  • Subscribe/buy articles/issues
  • View sample articles
  • Latest issue contents as RSS feed
  • Forthcoming articles
  • Journal information in easy print format (PDF)
  • Publishing with Inderscience: ethical statement
  • Recommend to a librarian (PDF)
  • Feedback to Editor
  • Get permission to reproduce content
  • Find related journals
Keep up-to-date
  • BlogOur Blog
  • TwitterFollow us on Twitter
  • FacebookVisit us on Facebook
  • Our Newsletter (subscribe for free)
  • RSS Feeds
  • New issue alerts
Return to top
  • Contact us
  • About Inderscience
  • OAI Repository
  • Privacy and Cookies Statement
  • Terms and Conditions
  • Help
  • Sitemap
  • © Inderscience Enterprises Ltd.