International Journal of Technology Marketing (IJTMkt) Inderscience Publishers - linking academia, business and industry through research

International Journal of Technology Marketing

Pages	Title and author(s)
93-124	What features of green products packaging are more eye catching? An eye-tracking exploratory study about organic agricultural products Chrisanthi Georgakarakou; Kyriakos Riskos; George Tsourvakas; Ioanna Yfantidou DOI: 10.1504/IJTMKT.2020.110124
125-153	Exploring the attitude formation process of individuals towards new technologies: the case of augmented reality David Harborth; Heiko Kreuz DOI: 10.1504/IJTMKT.2020.110128
154-180	How do smartwatch price and brand awareness drive consumer perceptions and purchase intention? A perceived value approach Bharath Ramkumar; Yuli Liang DOI: 10.1504/IJTMKT.2020.110126
181-198	What are the perceived experiences of health fitness trackers for the elderly? A qualitative post-adoption study Milad Dehghani; Kwok Leung Tsui; Inez Maria Zwetsloot; Reza Rawassizadeh DOI: 10.1504/IJTMKT.2020.110125
199-225	Gender differences in the wearable preferences, device and advertising value perceptions: smartwatches vs. fitness trackers Manali Gupta; Neena Sinha; Pratibha Singh; Stephanie Hui-Wen Chuah DOI: 10.1504/IJTMKT.2020.110127