International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2023 Vol.17 No.1


Pages Title and author(s)
1-29Location-based marketing using mobile geofencing: lessons learned from a user-centred application development research
Manuel B. Garcia
DOI: 10.1504/IJTMKT.2023.127322
30-47Support the creation of appropriate tourism offers by finding a model, using machine learning algorithms, to forecast spending by tourists
Ana Ktona; Etleva Muça; Denada Çollaku; Irena Shahini; Irena Boboli
DOI: 10.1504/IJTMKT.2023.127333
48-77Customer experience through online reviews from TripAdvisor: the case of Orlando theme parks
Sara Morgado da Costa; Sérgio Moro; Paulo Rita; Bráulio Alturas
DOI: 10.1504/IJTMKT.2023.127352
78-98Consumer repurchase intention of smart wearable devices: an extension of the technology integration model
Zalfa Laili Hamzah; Muhammad Waqas; Rohayu Binti Rahman; Ezlika Ghazali
DOI: 10.1504/IJTMKT.2023.127329
99-123Big data analytics on location-based social networks for knowledge generation in tourism - the case of Crete Island
Konstantinos Vassakis; Emmanuel Petrakis; Ioannis Kopanakis; John Makridis
DOI: 10.1504/IJTMKT.2023.127350

 

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