Forthcoming and Online First Articles

International Journal of Technology Marketing

International Journal of Technology Marketing (IJTMkt)

Forthcoming articles have been peer-reviewed and accepted for publication but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.

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International Journal of Technology Marketing (16 papers in press)

Regular Issues

  • Location-based marketing using mobile geofencing: lessons learned from a user-centred application development research   Order a copy of this article
    by Manuel B. Garcia 
    Abstract: Location-based marketing (LBM) is becoming an integral element of the media mix for making highly personalised offers to the targeted audience at the most opportune time and place. Yet, the literature calls for more usability studies due to the lack of user-centred research. To fill this gap, this study explores the development of PushMapp a geomarketing tool for launching LBM campaigns through a user-centred, parallel-iterative approach. Usability analysis shows that this type of application is affected by issues related to security, privacy, advertisement relevancy, and notification overload. Meanwhile, only performance expectancy, effort expectancy, and hedonic motivation appeared to be the significant factors in an LBM mobile application. Experiences from this study provided valuable insights for marketers and business owners who plan to capitalise on LBM strategies by underscoring the importance of integrating users input, ensuring usability compliance, and conforming to factors of mobile application utilisation.
    Keywords: location-based marketing; LBM; geofencing; marketing; advertising; usability; mobile application development.
    DOI: 10.1504/IJTMKT.2022.10047566
     
  • Consumer repurchase intention of smart wearable devices: an extension of the technology integration model   Order a copy of this article
    by Zalfa Laili Hamzah, Muhammad Waqas, Rohayu Abdul Rahman, Ezlika Ghazali 
    Abstract: The popularity of smart wearable devices has significantly increased in recent years. However, little is known about the factors that can enhance the repurchase intention of smart wearables. This study adopted a mixed-method approach in the form of netnography and semi-structured interviews to explore the benefits that lead to the repurchase intention of smart wearables. Results revealed that consumers look for technological features and agency-based factors that facilitate their technological extension and subtraction. Similarly, individual characteristics such as self-identity can also lead to technological extension and subtraction. This technological extension and subtraction, along with intrinsic hedonic benefits, can lead to perceptions of economic value. This perception of economic value can lead to consumer satisfaction and eventually to repurchase intention of smart wearables. This result validates and enhances the technology integration model by presenting the integration of factors in a consolidated framework that can explain the repurchase intentions of smart wearables.
    Keywords: smart wearable; repurchase intention; continuance intention; utilitarian benefits; hedonic benefits; economic benefits; technology integration model.
    DOI: 10.1504/IJTMKT.2022.10047955
     
  • Support the creation of appropriate tourism offers by finding a model, using machine learning algorithms, to forecast spending by tourists   Order a copy of this article
    by Ana Ktona, Etleva Muça, Denada Çollaku, Irena Shahini, Irena Boboli 
    Abstract: Tourism in Albania is one of the potential pillars of economic development, offering real opportunities for GDP growth and employment. New technology development and the digital transformation of society have led to tourism in the upper social and economic dimensions. Technology can make an impact by improving tourist experiences through: integration of generation mobile, integration of IoT, data evaluation, reputation and promotion. This study presents the potential for using technology and computer science applications in finding models to forecast tourist expenditure. These models can be a support in creating appropriate tourism offers. Data has been collected from tourists in the city of Gjirokastra using a face-to-face questionnaire. Various machine learning algorithms have been applied to our data to determine the best model for forecasting tourist spending. The most appropriate model is that found by applying a support vector machine for regression. The model we found can be used in forecasting the expenditure of a first-time visitor. Tourism agencies can use this information to create convenient and affordable offers to increase the number of tourists visiting the area.
    Keywords: machine learning algorithms; forecasting spending; creating tourism offers; support vector machine for regression.
    DOI: 10.1504/IJTMKT.2022.10048142
     
  • The impact of implementing chatbot on customer visit intention: application for hotel management   Order a copy of this article
    by Nguyen Thi Khanh Chi 
    Abstract: This study is undertaken to investigate whether hotel providers can increase customer trust and customer experience through chatbot service rather than through traditional face-to-face interactions which further motivate customers to visit hotel. This study uses customer data to test the impact of three chatbot dimensions on customer trust and experience. Correlation analysis and structural equation modelling (SEM) were employed to examine the causal relationships. The results show that three chatbot dimensions have significantly positive impact on customer trust and customer experience. Information quality has the highest effect on customer experience while service quality has the highest influence on customer trust. Meanwhile, customer trust has higher influence on hotel visit intention that customer experience. Moreover, three chatbot dimensions also have indirect link with customer intention. This paper also contributes several implications to theory and practice.
    Keywords: chatbot; hospitality industry; customer trust; customer experience; hotel visit intention.
    DOI: 10.1504/IJTMKT.2022.10048595
     
  • Affordances of livestreaming shopping on social networking sites improve viewers' trust in streamers, which affects purchase intention: an uncertainty reduction theory perspective   Order a copy of this article
    by Hsiu-Chia Ko 
    Abstract: The absence of sound transaction mechanisms for livestreaming shopping on social networking sites (LSS-SNS) has led to shopping-related uncertainty and has become the main barrier stopping viewers from making purchases. We used uncertainty reduction theory and information technology affordance theory as the foundation for an exploration of which LSS-SNS affordances meet viewers’ information-seeking needs, reduce uncertainty, and increase viewers’ trust in streamers, thereby boosting their purchase intention. Our results indicate that interactivity, observing the amount of positive word-of-mouth from other viewers, and streamer self-presentation can enhance viewers’ trust in streamers. However, product visibility and observing other viewers’ purchase behaviours do not positively influence trust in streamers. Our results also indicate that viewers’ trust in streamers has a pivotal positive effect on their purchase intention. This study suggests that the social interaction capabilities characteristic of social networking sites are the core strength that mitigates uncertainty in LSS-SNS.
    Keywords: livestreaming shopping; uncertainty reduction theory; affordance theory; trust; purchase intention; observational learning; word-of-mouth; self-presentation.
    DOI: 10.1504/IJTMKT.2022.10048694
     
  • Effects of tourists' locus of attributions on tourists' online reviews   Order a copy of this article
    by Mahmoud Ibraheam Saleh 
    Abstract: Tourists' online reviews of tourism destination brands are crucial indicators of tourists' (re)visit intention and attachment to tourism destinations. Numerous studies have considered the impact of tourists' experiences on tourists' online reviews. However, no prior research has explored how events' outcomes attributions to internal versus external causes influence tourists to positively versus negatively review tourism events. This study adopts locus of control theory to address this issue, which studies how individuals determine the responsibility of events outcomes. The study relies on semi-structured interviews with travellers from different countries. The results reveal that ascribing positive experiences to external causes stimulates tourists to positively review tourism events more than attributing these positive events to internal reasons. Moreover, attributing negative experiences to internal causes eliminates tourism events' negative reviews more than attributing these adverse events to external causes. Theoretical and managerial implications are discussed.
    Keywords: locus of causality; attribution dimensions; tourists' attribution; tourists' online reviews; locus of control; tourism destination reviews.
    DOI: 10.1504/IJTMKT.2021.10043259
     
  • Suspicion of manipulation on Instagram: is the consumer being duped?   Order a copy of this article
    by Souad Maghraoui, Lilia Khrouf, Azza Frikha 
    Abstract: This research aims to study the impact of the perceived manipulative intentions during an Instagram navigation experience on attitudinal responses and buying intention of internet users, especially when they are cynical. To achieve this, a survey was conducted among 214 internet users. Data analysis using the partial least squares method demonstrated that, in accordance with our expectations, perceived manipulative intentions during an Instagram ad exposure negatively affect the attitude of internet users towards advertising. However, this negative effect is decreased in the presence of a high degree of cynicism among internet users. The unfavourable attitude towards the advertising leads to an unfavourable attitude towards the brand too, which negatively affects buying intentions. Based on the results of the study, recommendations were addressed to researchers as well as managers.
    Keywords: manipulative intentions; attitude; advertising on Instagram; cynicism; internet.
    DOI: 10.1504/IJTMKT.2022.10044038
     
  • The effectiveness of post vividness and interactivity on influencer marketing: do they differ between macro and micro influencers?   Order a copy of this article
    by Novia Yurika, Suryan Hartanto, Winna Darmawan, Evelyn Hendriana 
    Abstract: The impact of marketing effectiveness may vary between macro-micro influencers due to their number of followers, content quality, and interactions with their followers. Studies regarding the influence of vividness and interactivity on purchase intention and brand awareness are still limited. Furthermore, comparison studies between macro-micro influencers are still absent. Therefore, this study aims to find the type of influencers that will produce a better influence on purchase intention and brand awareness through post vividness and interactivity. Data was collected from 104 responses for micro influencers and 128 responses for macro influencers. The data was analysed using PLS-SEM. The results showed that interactivity had a positive effect on brand awareness and purchase intention, while post vividness had positive effect on brand awareness only, whereas brand awareness had a positive effect on purchase intention. However, there are no significant differences in the impacts between macro and micro influencers. Even so, macro influencers seem to have a stronger impact compared to micro influencers.
    Keywords: brand awareness; interactivity; post vividness; purchase intention; type of influencers.
    DOI: 10.1504/IJTMKT.2022.10045259
     
  • Presence of digital sources in international marketing: a review of literature using Leximancer   Order a copy of this article
    by Surender Khan, Sudhir Rana, Anuj Goel 
    Abstract: This article discusses the role of digital sources and its impact on the international marketing domain. The study utilises Leximancer software to map the published research within the international marketing landscape from its inception to 2020. Drawing on 1900 articles, Leximancer results have demonstrated the relevance of the topic to a wide array of research disciplines. 'international marketing', 'digital marketing', 'social media promotions' and 'business models' all themes largely associated with digitalisation and international marketing shape the main themes falling under the domain of internet and international marketing literature. The present study proposes a conceptual framework that highlights the moderating role of digital sources on international marketing competencies and the speed of internationalisation. The study is organised with theoretical development, conceptual framework and future research directions.
    Keywords: literature review; Leximancer; digital transformation; internationalisation.
    DOI: 10.1504/IJTMKT.2021.10043071
     
  • The impact of use-generated content on visiting intention to a destination   Order a copy of this article
    by Mohammad Al Khasawneh, Shafig Al-Haddad, Leen Abu Salhieh, Hala Katawa, Yousef Alsayyed, Rashed Al Zubi 
    Abstract: The main objective of the current study is to measure the impact of user generated content (UCG) on visiting intentions to Jordan. An extensive literature review is conducted to gain a more comprehensive understanding of UCG and visiting intentions. Based on the studied reviewed literature, a theoretical framework is developed, consisting of UCG as an independent variable, four mediating variables (attitude towards visiting Jordan, perceived behavioural control, subjective norms, and destination image), and visiting intentions to Jordan as a dependent variable. In addition, the current study applied a quantitative approach where 285 responses were analysed using the software AMOS. In conclusion, the data analysis concluded that UCG has a positive impact on all the mediators, which in turn has a positive impact on visiting intentions to Jordan. Ultimately, the current study reaches multiple theoretical and practical implications.
    Keywords: user generated content; UCG; tourism; theory of planned behaviour; visiting intentions; destination image; Jordan.
    DOI: 10.1504/IJTMKT.2022.10046862
     

Special Issue on: TOURMAN 2021 Technology Marketing in Tourism and Hospitality

  • The dialogue between tradition and modernity: exploring creative cultural tourism design in the 'internet plus' era   Order a copy of this article
    by Yuanyuan Zong, You-Yu Dai, Tianyu Wu, Danwei Bu 
    Abstract: A heterogeneous developmental model of tourism resources in modern cities would result in a lack of vitality in the local culture. Creative cultural tourism design in the 'internet plus' era is an important issue in the development of cultural tourism integrated with creative elements. Taking Hankou historic blocks as an example, the researchers conducted a qualitative study using a combination of the volunteer-employed photo method and photo-elicitation interview to explore the framework of the experiencescape for displaying creative cultural tourism design. The results reveal four categories of experiencescapes (i.e., cultural, functional, technological, and servicescape) associated with design elements. Six tourist emotions evoked from visiting these experiencescapes and their respective elements were also categorised. The findings contribute to exploring creative cultural products at the historic block level and offer marketing implications for (re)designing more effective projects from a tourism perspective.
    Keywords: creative cultural tourism design; experiencescape; volunteer-employed photo; VEP; method; photo-elicitation interview; PEI; China.
    DOI: 10.1504/IJTMKT.2022.10044825
     
  • Role of TripAdvisor in influencing international tourists visiting Puducherry   Order a copy of this article
    by Vaishnavi Ramanujam, Prem Kumar 
    Abstract: The study explores the perception of the international tourists about Puducherry based on TripAdvisor reviews using a mixed-method approach in two phases. First phase included quantitative survey using structured questionnaire (n = 189) to know the demographic profile and social media adoption. Second phase included manual content analysis and sentimental analysis (using R packages) to understand the sentiments of the tourists based on TripAdvisor reviews (July 2019-January 2020). Findings reveal five main attributes of the destination. Visiting Temples, beaches, walking were the most sought after activities. Sentiment analysis displayed high frequency of positive reviews (joy, trust, anticipation and surprise). Reviews on social media influence other tourists to visit a destination. These reviews can be used in addressing negative eWOM and matching the perception of tourists by collaborating and streamlining the services. TripAdvisor reviews can help destination marketers in designing the marketing strategies.
    Keywords: TripAdvisor; social media; tourism; India; Puducherry.
    DOI: 10.1504/IJTMKT.2022.10045844
     
  • Piloting a digital maturity model for smart destinations   Order a copy of this article
    by Alain Imboden, Sandra Grèzes-Bürcher, Dominique Fumeaux, Emmanuel Fragnière, Michael Fux 
    Abstract: The article presents the pilot phase of a digital maturity model designed to support peripheral tourism destinations in their transformation into smart destinations. The relevancy and usability of the maturity model was assessed through the analysis of three Swiss tourism destinations. A survey deduced from the model was sent to the destinations followed by focus groups to identify the particularities and key strategic issues related to their transformation into smart destinations. The study confirmed the relevancy of the model while underlining the necessity to further quantify some of its indicators. The destinations demonstrated great awareness of the opportunities new technologies present for tourism development. However, they all shared the same limitations in terms of resources and ability to foster a culture of innovation among all their stakeholders. The necessity for peripheral destinations to embrace digitalisation to remain competitive but also to be accompanied during this process was underlined.
    Keywords: smart tourism; digitalisation; regional development; digital maturity.
    DOI: 10.1504/IJTMKT.2022.10046863
     
  • Is destination image instagrammable? Visit intentions and Value co-creation through social media content   Order a copy of this article
    by Antonios Giannopoulos, Christos Livas, Ioanna Simeli, Chara Achlada 
    Abstract: The purpose of the study is to investigate the direct and indirect effects of social media content on tourists’ intention to visit a destination, as well as to examine the mediating role of willingness to co-create value and destination image. An online survey was specially designed for the social media users of the official Instagram account of the city of Athens, Greece. The results suggest that destination-generated and user-generated content significantly affect the intention to visit the destination both directly and indirectly through willingness to co-create value online and destination image. Given the significant mediating role of destination image and willingness to co-create value online, destination management organisations (DMOs) are advised to reconsider the digital touchpoints with their target market by stimulating online co-creation with visitors through social media. However, for digital communications to unfold and avoid any adverse effects, DMOs’ targeting efforts consider the particularities of diverse market segments.
    Keywords: social media; visit intention; destination image; online value co-creation; mediation analysis; DMOs; marketing; user-generated content; UCG; destination-generated content; DGC; digital communications; eWOMs.
    DOI: 10.1504/IJTMKT.2022.10046872
     
  • SECI model questionnaire validation for hospitality establishments   Order a copy of this article
    by Spyros Avdimiotis, Fotis Kilipiris, Andreanna Tragouda 
    Abstract: Nonaka and Takeuchi, who have been broadly acknowledged as two of the most distinguished theorists in knowledge management, in their book The Knowledge-Creating Company, How Japanese Companies Create the Dynamics of Innovation, (1995), which was a benchmark for knowledge management, postulate that knowledge is perpetually conversed and develop through the stages of socialisation, externalisation, combination and internalisation, building the (SECI) model named by the acronym of the aforementioned four stages, which indicates the constant knowledge transformation, development, and transfer. Nevertheless, this model was developed through qualitative research and thus, no structured questionnaire was employed. The primary research objective and aim of this paper was to develop and validate the SECI model knowledge management questionnaire for quantitative research in the tourism sector (SMQ-T). For that reason, a survey was administered amongst a convenient sample of 365 employees in the tourism sector in Greece, with a questionnaire of 48 items. Methodologically, validation was performed using Cronbach’s alpha test to check internal consistency and reliability, exploratory factor analysis (EFA) to verify the extracted factor and their loading, and finally confirmatory factor analysis (CFA).
    Keywords: socialisation externalisation combination and internalisation; SECI model validation knowledge transfer hotel employees.
    DOI: 10.1504/IJTMKT.2022.10047567
     
  • Tourism destinations online representation: a performance assessment   Order a copy of this article
    by Anastasia E. Spyridou, Evangelos Christou, Donghee Shin 
    Abstract: This study aims to expand the application of a website assessment model called the Website Quality Index (WQI), to a global sample of tourism destination sites, with an aim to create a representative global ranking system measuring effectiveness and attractiveness of tourism destination websites. The results of this study indicate that there is a disconnect between the destinations that rank highly in number of visitors and tourism spending when compared to the WQI ranking. These findings contribute to future digital marketing strategies for tourism destinations, and provide valuable insight into the importance of meeting consumer demands and an increased focus to keeping up with technological trends.
    Keywords: Website Quality Index; WQI; tourism destinations; websites.
    DOI: 10.1504/IJTMKT.2022.10047639