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International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

The following articles showcase the range and quality of the content in the International Journal of Technology Marketing (IJTMkt)

Title Author(s) Vol. and Issue nos. Page nos. Full-text article
It is emergent: five propositions on the relationship between creative consumers and technology Philip DesAutels; Esmail Salehi-Sangari; Pierre Berthon; Tamara Rabinovich; Leyland PittVol.9 No.172-85Free access
Using mature concepts to generate new ideas: technology acceptance revisitedChristopher White; Adela J. McMurray; Priyantono RuditoVol.7 No.4361-378Free access
Reconsidering the role of brainstorming in the marketing of technology-driven innovationDavid Chien-Liang Kuo, Chien-Chiang Lin, Jui-Lin YangVol.6 No.14-16Free access
Adoption of technological innovations in the m-commerce industryVanessa RattenVol.4 No.4355-367Free access
Key stakeholders' interaction as a factor of product innovation: the case of RussiaMaria M. Smirnova, Daria Podmetina, Juha Vaatanen, Sergey KouchtchVol.4 No.2/3230-247Free access
Product development in the automotive industry: crucial success drivers for technological innovationsDaniel Gerhard, Alexander Brem, Kai-Ingo VoigtVol.3 No.3203-222Free access
External technology commercialisation as an alternative mode of technology marketingUlrich LichtenthalerVol.1 No.4411-430Free access
An integrative framework of technology acceptance model and personalisation in mobile commerceH.Y. Sonya Hsu, Songpol KulviwatVol.1 No.4393-410Free access
Consumer attitudes towards online banking: a new strategic marketing medium for commercial banksErdener Kaynak, Talha D. HarcarVol.1 No.162-78Free access