International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2024 Vol.18 No.4


Pages Title and author(s)
371-398Starting a relationship with AI! Exploring consumer's attitude towards digital human stylists
Francesca Bonetti; Emmanuel Sirimal Silva; Eleonora Pantano; Davit Marikyan
DOI: 10.1504/IJTMKT.2024.141881
399-423Development of a theoretical marketing technology maturity model
Marcel Huettermann; Lisa Kaeppeli; Anna V. Rozumowski; Michael Klaas
DOI: 10.1504/IJTMKT.2024.141864
424-453The mediating role of consumers' perceived trust in relation to the intention to use digital wallets during Lebanon's financial crisis
Charbel M. El Khoury; Karen P. Bou Doumit; Adel F. Al Alam
DOI: 10.1504/IJTMKT.2024.141865
454-483Big data in marketing: a new paradigm on trends, developments and insights
Amjad Ur Rehman; Asif Mahmood; Mazhar Iqbal
DOI: 10.1504/IJTMKT.2024.141882
484-503Does the effect of price and green label on green product intention to buy differ for demographic groups of consumers?
Manijeh Bahrainizad; Fatemeh Abedini
DOI: 10.1504/IJTMKT.2024.141879

 

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