International Journal of Technology Marketing (IJTMkt) Inderscience Publishers - linking academia, business and industry through research

International Journal of Technology Marketing

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Pages	Title and author(s)
1-19	The effect of COVID-19 on tourist behaviour Lambros Tsourgiannis; Stavros Valsamidis; Pavlos S. Efraimidis; George Drosatos DOI: 10.1504/IJTMKT.2024.135671
20-33	The perceptions and experiences of human resources recruiters regarding LinkedIn as an online personal branding representation of recent business graduates Carlos Valdez; Carole Ann Creque; David Penn DOI: 10.1504/IJTMKT.2024.135667
34-61	Desirability of consumer internet of things products: how emerging businesses address consumer desires to improve user experiences Negalegn Alemu Bekele; Moreno Muffatto; Francesco Ferrati DOI: 10.1504/IJTMKT.2024.135668
62-90	Evaluating the brand equity of ride-hailing services from the users' perspective: a cross-country study Okaï Ozbal; Teoman Duman; Omer Topaloglu DOI: 10.1504/IJTMKT.2024.135670
91-112	Evolving marketing strategies for Swiss SMEs in the ICT sector: a marketing strategy canvas in support of digital transformation Mona A. Meyer; Marc K. Peter DOI: 10.1504/IJTMKT.2024.135672
113-135	Integrating TTF and UTAUT models to illuminate factors that influence consumers' intentions to adopt financial technologies in an emerging country context Obinna C. Ojiaku; Ebuka Christian Ezenwafor; Aihie Osarenkhoe DOI: 10.1504/IJTMKT.2024.135674