International Journal of Technology Marketing (IJTMkt) Inderscience Publishers - linking academia, business and industry through research

International Journal of Technology Marketing

Revisiting the Marketing Strategy and Tactics of Technology Innovative Solutions

Pages	Title and author(s)
3-23	Optimal launch of a new generation of technology: a multi attribute approach discrete time diffusion process Nitin Sachdeva; Ompal Singh; P.K. Kapur DOI: 10.1504/IJTMKT.2016.073351
24-38	Communicating high-tech products - a comparison between print advertisements of automotive premium and standard brands Christian Vincenzo Baccarella; Christian Willi Scheiner; Timm Florian Trefzger; Kai-Ingo Voigt DOI: 10.1504/IJTMKT.2016.073369
39-54	How to bring innovation into a conservative market? Maritana Sedysheva DOI: 10.1504/IJTMKT.2016.073371
55-96	The future of augmented reality - an Open Delphi study on technology acceptance Hanna Stockinger DOI: 10.1504/IJTMKT.2016.073372
97-119	Insights on the innovation hub's design and management Sonia Caterina Giaccone; Maria Cristina Longo DOI: 10.1504/IJTMKT.2016.073318