International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2016 Vol.11 No.1

Revisiting the Marketing Strategy and Tactics of Technology Innovative Solutions


Pages Title and author(s)
3-23Optimal launch of a new generation of technology: a multi attribute approach discrete time diffusion process
Nitin Sachdeva; Ompal Singh; P.K. Kapur
DOI: 10.1504/IJTMKT.2016.073351
24-38Communicating high-tech products - a comparison between print advertisements of automotive premium and standard brands
Christian Vincenzo Baccarella; Christian Willi Scheiner; Timm Florian Trefzger; Kai-Ingo Voigt
DOI: 10.1504/IJTMKT.2016.073369
39-54How to bring innovation into a conservative market?
Maritana Sedysheva
DOI: 10.1504/IJTMKT.2016.073371
55-96The future of augmented reality - an Open Delphi study on technology acceptance
Hanna Stockinger
DOI: 10.1504/IJTMKT.2016.073372
97-119Insights on the innovation hub's design and management
Sonia Caterina Giaccone; Maria Cristina Longo
DOI: 10.1504/IJTMKT.2016.073318