International Journal of Technology Marketing (IJTMkt) Inderscience Publishers - linking academia, business and industry through research

International Journal of Technology Marketing

Special Issue on Marketing of Emerging Technologies

Guest Editors: Professor Sanjit Sengupta and Professor Kaisu Puumalainen

Pages	Title and author(s)
194-212	A model of brand switching by lead users of high-tech capital equipment Sam O. Al-Kwifi; Rod B. McNaughton DOI: 10.1504/IJTMKT.2011.043811
213-226	Technological capabilities and firm performance: empirical results from Finnish ICT SMEs Sami Saarenketo; Kaisu Puumalainen; Kalevi Kyläheiko; Ari Jantunen DOI: 10.1504/IJTMKT.2011.043812
227-240	Market knowledge competence – a driving force or a roadblock for radical innovations? Liisa-Maija Sainio; Hanna Salojärvi; Pia Hurmelinna-Laukkanen; Sami Saarenketo DOI: 10.1504/IJTMKT.2011.043813
241-258	A model for pricing emergent technology based on perceived business impact value Arpan Kumar Kar; Ashis Kumar Pani DOI: 10.1504/IJTMKT.2011.043814
Additional Papers
259-271	Forming positive advertising and product attitude: the role of product involvement Edward Shih-Tse Wang DOI: 10.1504/IJTMKT.2011.043781
272-286	Emotional connections to books and technological innovations: an e-book perspective Vanessa Ratten DOI: 10.1504/IJTMKT.2011.043785