International Journal of Technology Marketing (IJTMkt) Inderscience Publishers - linking academia, business and industry through research

International Journal of Technology Marketing

Pages	Title and author(s)
125-147	Affordances of livestreaming shopping on social networking sites improve viewers' trust in streamers, which affects purchase intention: an uncertainty reduction theory perspective Hsiu-Chia Ko DOI: 10.1504/IJTMKT.2023.130018
148-165	The impact of implementing chatbot on customer visit intention: application for hotel management Nguyen Thi Khanh Chi DOI: 10.1504/IJTMKT.2023.130017
166-187	Consumer response towards e-retailing of perishable agriculture commodities Gautam Srivastava DOI: 10.1504/IJTMKT.2023.130021
188-211	Are social media influencers effective? An analysis of information adoption by followers Juan Sebastián Roldan-Gallego; Javier A. Sánchez-Torres; Ana Argila-Irurita; Francisco-Javier Arroyo-Cañada DOI: 10.1504/IJTMKT.2023.130026
212-238	A reconceptualisation of the mobile continuance intention: social drivers' perspective Abdulaziz Elwalda; Ismail Erkan; Fulya Acikgoz; Mushfiqur Rahman DOI: 10.1504/IJTMKT.2023.130030