
International Journal of Technology Marketing
2023 Vol.17 No.2
Pages | Title and author(s) |
125-147 | Affordances of livestreaming shopping on social networking sites improve viewers' trust in streamers, which affects purchase intention: an uncertainty reduction theory perspectiveHsiu-Chia Ko DOI: 10.1504/IJTMKT.2023.130018 |
148-165 | The impact of implementing chatbot on customer visit intention: application for hotel managementNguyen Thi Khanh Chi DOI: 10.1504/IJTMKT.2023.130017 |
166-187 | Consumer response towards e-retailing of perishable agriculture commoditiesGautam Srivastava DOI: 10.1504/IJTMKT.2023.130021 |
188-211 | Are social media influencers effective? An analysis of information adoption by followersJuan Sebastián Roldan-Gallego; Javier A. Sánchez-Torres; Ana Argila-Irurita; Francisco-Javier Arroyo-Cañada DOI: 10.1504/IJTMKT.2023.130026 |
212-238 | A reconceptualisation of the mobile continuance intention: social drivers' perspectiveAbdulaziz Elwalda; Ismail Erkan; Fulya Acikgoz; Mushfiqur Rahman DOI: 10.1504/IJTMKT.2023.130030 |