International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2023 Vol.17 No.2


Pages Title and author(s)
125-147Affordances of livestreaming shopping on social networking sites improve viewers' trust in streamers, which affects purchase intention: an uncertainty reduction theory perspective
Hsiu-Chia Ko
DOI: 10.1504/IJTMKT.2023.130018
148-165The impact of implementing chatbot on customer visit intention: application for hotel management
Nguyen Thi Khanh Chi
DOI: 10.1504/IJTMKT.2023.130017
166-187Consumer response towards e-retailing of perishable agriculture commodities
Gautam Srivastava
DOI: 10.1504/IJTMKT.2023.130021
188-211Are social media influencers effective? An analysis of information adoption by followers
Juan Sebastián Roldan-Gallego; Javier A. Sánchez-Torres; Ana Argila-Irurita; Francisco-Javier Arroyo-Cañada
DOI: 10.1504/IJTMKT.2023.130026
212-238A reconceptualisation of the mobile continuance intention: social drivers' perspective
Abdulaziz Elwalda; Ismail Erkan; Fulya Acikgoz; Mushfiqur Rahman
DOI: 10.1504/IJTMKT.2023.130030

 

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