International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2025 Vol.19 No.1


Pages Title and author(s)
1-26Women marketers: an examination of gender disparities in the gig economy
Dalal S. Ahmad; Fatima M. Hajjat
DOI: 10.1504/IJTMKT.2025.143016
27-59The role of perceived value, trust, and characteristics of mobile banking applications in shaping continuance intention: evidence from Saudi Arabia
Karim Garrouch; Olfa Bouhlel; Mohamed Nabil Mzoughi
DOI: 10.1504/IJTMKT.2025.143048
60-79In terms of complexity theory via fsQCA: the role of inbound digital marketing in purchase decision making
Abeer Elsayed Fayed
DOI: 10.1504/IJTMKT.2025.143056
80-104Role of digital maturity and customer profiling: potentials for lead generation - a study in oil and gas industry
Dominique Futterer; Anna-Maria Wassermann
DOI: 10.1504/IJTMKT.2025.143038
105-130The effect of self-confidence in the relationship between influencer marketing and willingness to buy
Dominyka Venciute; Ricardo Fontes Correia; Agne Kudzmanaite; Marius Kuslys
DOI: 10.1504/IJTMKT.2025.143043

 

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