
International Journal of Technology Marketing
2009 Vol.4 No.2/3
Special Issue on R&D, Innovation and Marketing – How to Convince Internal and External Stakeholders of Technological Innovations
Guest Editors: Alexander Brem, Liora Katzenstein, Mostafa Hashem Sherif and Kai-Ingo Voigt
Pages | Title and author(s) |
113-128 | The management of marketing knowledge in the early phases of the innovation processPamela Adams DOI: 10.1504/IJTMKT.2009.026865 |
129-148 | Stakeholder perceptions and implications for technology marketing in multi-sector innovations: the case of intelligent transport systemsMichele D. Bunn, Faiza Azmi, Manuel Puentes DOI: 10.1504/IJTMKT.2009.026866 |
149-164 | Leadership in interorganisational network-based innovation projectsRene Chester Goduscheit DOI: 10.1504/IJTMKT.2009.026867 |
165-184 | Innovation politics: how serial innovators gain organisational acceptance for breakthrough new productsRaymond L. Price, Abbie Griffin, Bruce A. Vojak, Nathan Hoffmann, Holli Burgon DOI: 10.1504/IJTMKT.2009.026868 |
185-198 | From roles to skills – key persons in the innovation processSebastian Gurtner, Nadin Dorner DOI: 10.1504/IJTMKT.2009.026869 |
199-216 | Overcoming resistance to innovations: an approach for the use of communication tools within the innovation processNadin Dorner, Sebastian Gurtner, Michael Schefczyk DOI: 10.1504/IJTMKT.2009.026870 |
217-229 | Lead-using or lead-refusing? An examination of customer integration in mechanical engineering firmsGuido Reger, Christian Schultz DOI: 10.1504/IJTMKT.2009.026871 |
230-247 | Key stakeholders' interaction as a factor of product innovation: the case of RussiaMaria M. Smirnova, Daria Podmetina, Juha Vaatanen, Sergey Kouchtch DOI: 10.1504/IJTMKT.2009.026872 Free access |
248-274 | Launching technological innovations: the relevance of a stakeholder perspectiveKatrin Talke, Soren Salomo DOI: 10.1504/IJTMKT.2009.026873 |
275-288 | Absorptive capability and its mediating effect on the learning and market orientations' influences on performanceDavid Di Zhang DOI: 10.1504/IJTMKT.2009.026874 |