International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2017 Vol.12 No.4

Special Issue on: Marketing Communications Technology Revisited: Its Future and Applications

Guest Editors: Assoc. Prof. Christina Boutsouki, Assist. Prof. Leonidas Hatzithomas and Assist. Prof. Angeliki Gazi


Pages Title and author(s)
312-339Communication does matter: a literature review approach on integration in the NPD process
Thomas Fotiadis
DOI: 10.1504/IJTMKT.2017.091740
340-355Advertising message strategy analysis for award-winning digital ads
Ioanna Yfantidou; Kyriakos Riskos; George Tsourvakas
DOI: 10.1504/IJTMKT.2017.091741
356-374Metaphors in moving images: the effect of metaphor order on message elaboration, ad comprehension, and product attribute beliefs
Lampros Gkiouzepas
DOI: 10.1504/IJTMKT.2017.091745
375-388Communicating and developing relationships through Facebook: the case of Greek organisations
Iordanis Kotzaivazoglou
DOI: 10.1504/IJTMKT.2017.091751
389-416Physical web atmospherics: utilising internet of things to conceptualise store atmosphere in omnichannel retailing
Chris Lazaris; Adam Vrechopoulos; Georgios I. Doukidis
DOI: 10.1504/IJTMKT.2017.091752