International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2024 Vol.18 No.3


Pages Title and author(s)
241-268Factors affecting customer satisfaction in the customer journey in B2B and B2C e-commerce environment
Noortje Gevers; Jan A. Millemann; Benedikt Schnellbaecher
DOI: 10.1504/IJTMKT.2024.139783
269-288Role of online trust, motivation, and social media usage behaviour on fake news sharing of Zoomers: moderating role of media literacy
Vivek Mishra; Piyush Gupta
DOI: 10.1504/IJTMKT.2024.139732
289-313Examining the role of brand experience in understanding the influence of social media on brand equity
Amel Pintol; Nereida Hadziahmetovic
DOI: 10.1504/IJTMKT.2024.139746
314-338A study on consumers' online shopping behaviour: an integrated model
Nam Tien Duong; Thuy Dung Pham Thi
DOI: 10.1504/IJTMKT.2024.139757
339-369Assessing consumer value in social commerce using a holistic approach
Silvia Sievers; Manuela Gutiérrez-Leefmans; Sergio Picazo-Vela
DOI: 10.1504/IJTMKT.2024.139772

 

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