International Journal of Technology Marketing (IJTMkt) Inderscience Publishers - linking academia, business and industry through research

International Journal of Technology Marketing

Special Issue on Strategic Practices and Cases Adopted for Technology Marketing

Guest Editors:Professor G.D. Sardana and Professor Tojo Thatchenkery

Special Issue on Strategic Practices and Cases Adopted for Technology Marketing

Guest Editors: Professor G.D. Sardana and Professor Tojo Thatchenkery

Pages	Title and author(s)
231-241	Pushing new technologies through business model innovation Christian Linder; Sven Seidenstricker DOI: 10.1504/IJTMKT.2012.048129
242-253	Compressing the business development cycle: applying stewardship design principles for commercial scale solar projects Anthony E. Smith; Elizabeth Mast DOI: 10.1504/IJTMKT.2012.048128
254-266	Virtual business empires at Second Life Roma Chauhan; Gaurav Kumar DOI: 10.1504/IJTMKT.2012.048130
267-277	Optimising online marketing resources: SEO strategy Anuja Pandey DOI: 10.1504/IJTMKT.2012.048126
278-286	Strategic redesign for globally distributed manufacturing: a case study Ron J. Newton DOI: 10.1504/IJTMKT.2012.048127
Regular Papers
287-305	Managing product variety decisions for sustainable profitability in B2B industries Florian Kuffer; Leo Brecht DOI: 10.1504/IJTMKT.2012.048125
306-323	A study of software product sampling Yanbin Tu; Min Lu; Y. Alex Tung DOI: 10.1504/IJTMKT.2012.048118
324-341	Aesthetic technology: scale development and measurement Esther Swilley DOI: 10.1504/IJTMKT.2012.048119