International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2011 Vol.6 No.4

Special Issue on a Review of Online Marketing Applications

Guest Editor: Dr. Yioula Melanthiou

Editorial

Pages Title and author(s)
290-304Factors affecting Greek internet users' intentions to adopt online shopping: the perspective of an extended technology acceptance model
Apostolos N. Giovanis
DOI: 10.1504/IJTMKT.2011.045909
305-315The involvement process through social media in 2010 UK elections: is it a real Facebook-based participation?
Marco Artusi; Andrea Maurizzi
DOI: 10.1504/IJTMKT.2011.045910
316-330Marketing communication metrics for social media
Aarne Töllinen; Heikki Karjaluoto
DOI: 10.1504/IJTMKT.2011.045911
331-340Social media marketing as an entrepreneurial learning process
Stefan Lagrosen; Pernilla Josefsson
DOI: 10.1504/IJTMKT.2011.045912
341-354Identifying future research opportunities in online consumer reviews: the case study of 'TripAdvisor'
Lisa Whitehead
DOI: 10.1504/IJTMKT.2011.045913
355-377Financing innovation: venture capital investments in biotechnology firms
Matteo Rossi; Alkis Thrassou; Demetris Vrontis
DOI: 10.1504/IJTMKT.2011.045914

 

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