
International Journal of Technology Marketing
2007 Vol.2 No.1
Pages | Title and author(s) |
1-18 | Do I like my ICON? Determining preferences for firms' mode of strategic focusLeyland F. Pitt, Pierre Berthon, Melani Prinsloo, Deon Nel DOI: 10.1504/IJTMKT.2007.011583 |
19-52 | The entrepreneurship reality in the field of supply chain management systems: the Hellenic market paradigmNicolaos Protogeros, Panayiotis Tahinakis, John Mylonakis, Dimitrios Gagalis DOI: 10.1504/IJTMKT.2007.011584 |
53-64 | A model for adoption of successive generations of a high technology productAmit Kumar Bardhan, Udayan Chanda DOI: 10.1504/IJTMKT.2007.011585 |
65-80 | Determining the takeoff point in adoption of innovations: a comparison of content and discrimination analysisTomi P. Haapaniemi, Saku J. Makinen DOI: 10.1504/IJTMKT.2007.011586 |
81-100 | Magazine publishers and their online strategies: review and implications for research and online-strategy formulationHanna-Kaisa Ellonen, Olli Kuivalainen DOI: 10.1504/IJTMKT.2007.011587 |