International Journal of Technology Marketing (IJTMkt) Inderscience Publishers - linking academia, business and industry through research

International Journal of Technology Marketing

Pages	Title and author(s)
1-18	Do I like my ICON? Determining preferences for firms' mode of strategic focus Leyland F. Pitt, Pierre Berthon, Melani Prinsloo, Deon Nel DOI: 10.1504/IJTMKT.2007.011583
19-52	The entrepreneurship reality in the field of supply chain management systems: the Hellenic market paradigm Nicolaos Protogeros, Panayiotis Tahinakis, John Mylonakis, Dimitrios Gagalis DOI: 10.1504/IJTMKT.2007.011584
53-64	A model for adoption of successive generations of a high technology product Amit Kumar Bardhan, Udayan Chanda DOI: 10.1504/IJTMKT.2007.011585
65-80	Determining the takeoff point in adoption of innovations: a comparison of content and discrimination analysis Tomi P. Haapaniemi, Saku J. Makinen DOI: 10.1504/IJTMKT.2007.011586
81-100	Magazine publishers and their online strategies: review and implications for research and online-strategy formulation Hanna-Kaisa Ellonen, Olli Kuivalainen DOI: 10.1504/IJTMKT.2007.011587