International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2019 Vol.13 No.3/4

Special Issue on: Extended Realities: Theoretical and Managerial Contributions in Virtual, Augmented and Mixed Reality

Guest Editors: Prof. Philipp A. Rauschnabel, Dr. M. Claudia tom Dieck and Dr. Timothy Jung

Pages Title and author(s)
205-259Wearable XR-technology: literature review, conceptual framework and future research directions
Stephanie Hui-Wen Chuah
DOI: 10.1504/IJTMKT.2019.10021794
260-284Augmenting reality: fusing consumers' experiences and interactions with immersive technologies in physical retail settings
Francesca Bonetti; Eleonora Pantano; Gary Warnaby; Lee Quinn
DOI: 10.1504/IJTMKT.2019.10023013
285-306Virtual reality as an urban tourism destination marketing tool
Natasha Moorhouse
DOI: 10.1504/IJTMKT.2019.10024468
307-324Designing enhanced augmented reality tourism experiences: a multi-stakeholder approach
Eleanor E. Cranmer
DOI: 10.1504/IJTMKT.2019.10024467
325-353Towards user acceptance of autonomous vehicles: a virtual reality study on human-machine interfaces
Sebastian Stadler; Henriette Cornet; Fritz Frenkler
DOI: 10.1504/IJTMKT.2019.10025612
354-375User experience design for mixed reality: a case study of HoloLens in museum
Ramy Hammady; Minhua Ma; Carl Strathearn
DOI: 10.1504/IJTMKT.2019.10025609
376-400Exploring VR experiences of tourists' attachment to a rural destination
Christos Pantelidis
DOI: 10.1504/IJTMKT.2019.10026205

Additional Papers

401-427Proximity marketing in banking: lessons from retail and entertainment industries
Anna Margulis; Nataly Levesque; Harold Boeck
DOI: 10.1504/IJTMKT.2019.10020943
428-451Technology-based marketing strategies through the consumer lens: how might perceptions of ethicality and effectiveness interrelate?
Roger Brooksbank; Sam Fullerton; Steven Miller
DOI: 10.1504/IJTMKT.2019.10021178