International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2020 Vol.14 No.3


Pages Title and author(s)
227-248Privacy risk and adoption dilemma for smartphone users' app usage intention: mediated moderation of smartphone operating system
Anubha Mishra; Prachi B. Gala; Dotun Adebanjo
DOI: 10.1504/IJTMKT.2020.111533
249-266Promoting agrotourism resorts online: an assessment of alternative advertising approaches
Chryssoula Chatzigeorgiou; Evangelos Christou
DOI: 10.1504/IJTMKT.2020.111501
267-282Food, internet and neuromarketing in the context of well-being sustainability
Monica Varlese; Rosa Misso; Christiana Koliouska; Zacharoula Andreopoulou
DOI: 10.1504/IJTMKT.2020.111500
283-304Consumers' responses on the emergence of influencer marketing in Greek market place
Dimitrios Theocharis; Eugenia Papaioannou
DOI: 10.1504/IJTMKT.2020.111543
305-323The impact of social media engagement on consumers' trust and purchase intention
Arian Matin; Tornike Khoshtaria; Gocha Tutberidze
DOI: 10.1504/IJTMKT.2020.111547

 

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