
International Journal of Technology Marketing
2020 Vol.14 No.3
Pages | Title and author(s) |
227-248 | Privacy risk and adoption dilemma for smartphone users' app usage intention: mediated moderation of smartphone operating systemAnubha Mishra; Prachi B. Gala; Dotun Adebanjo DOI: 10.1504/IJTMKT.2020.111533 |
249-266 | Promoting agrotourism resorts online: an assessment of alternative advertising approachesChryssoula Chatzigeorgiou; Evangelos Christou DOI: 10.1504/IJTMKT.2020.111501 |
267-282 | Food, internet and neuromarketing in the context of well-being sustainabilityMonica Varlese; Rosa Misso; Christiana Koliouska; Zacharoula Andreopoulou DOI: 10.1504/IJTMKT.2020.111500 |
283-304 | Consumers' responses on the emergence of influencer marketing in Greek market placeDimitrios Theocharis; Eugenia Papaioannou DOI: 10.1504/IJTMKT.2020.111543 |
305-323 | The impact of social media engagement on consumers' trust and purchase intentionArian Matin; Tornike Khoshtaria; Gocha Tutberidze DOI: 10.1504/IJTMKT.2020.111547 |