International Journal of Technology Marketing (IJTMkt) Inderscience Publishers - linking academia, business and industry through research

International Journal of Technology Marketing

Pages	Title and author(s)
347-362	Is ambiguity an efficient tool in Instagram ads? Lilia Khrouf; Souad Maghraoui DOI: 10.1504/IJTMKT.2023.133970
363-377	Gaining loyalty towards mobile food purchasing service: a lesson from the COVID-19 pandemic Dwi Suhartanto; David Dean; Norazah Mohd Suki; Anthony Brien; Fatya Alty Amalia DOI: 10.1504/IJTMKT.2023.133975
378-408	Digital consumer-based branding among football clubs: determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms Arian Matin; Tornike Khoshtaria; Metin Mercan; Ilia Botsvadze DOI: 10.1504/IJTMKT.2023.133971
409-428	Scientometrics of sustainable consumer behaviour: a 37-year (1984-2021) study Vihas Vijay; Sathish Arumbi Saravanan DOI: 10.1504/IJTMKT.2023.133972
429-449	Really-new services and perceived risk: the effect of regulatory focus Selen Savas-Hall; Paul S. Koku; Justin R. Hall DOI: 10.1504/IJTMKT.2023.133973