
International Journal of Technology Marketing
2023 Vol.17 No.3
Pages | Title and author(s) |
239-255 | Digital marketing techniques for school promotionRonald R. Fernandez; Chin Uy DOI: 10.1504/IJTMKT.2023.132198 |
256-275 | How customers perceive voice shopping and its potential usesRana Salah Nasr; Sara El-Deeb DOI: 10.1504/IJTMKT.2023.132169 |
276-295 | Investigating the importance of big data use in the customer relationship management contextMarwa Ben Hassine; Afef Ben Youssef DOI: 10.1504/IJTMKT.2023.132174 |
296-315 | Towards a better understanding of the social media effects on young usersSamer Elhajjar; Laurent Yacoub DOI: 10.1504/IJTMKT.2023.132175 |
316-345 | Internet of things technologies in developing countries - a holistic view of consumer adoption behaviourImrana Yasmin; Mily Akhter DOI: 10.1504/IJTMKT.2023.132176 |