International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2023 Vol.17 No.3


Pages Title and author(s)
239-255Digital marketing techniques for school promotion
Ronald R. Fernandez; Chin Uy
DOI: 10.1504/IJTMKT.2023.132198
256-275How customers perceive voice shopping and its potential uses
Rana Salah Nasr; Sara El-Deeb
DOI: 10.1504/IJTMKT.2023.132169
276-295Investigating the importance of big data use in the customer relationship management context
Marwa Ben Hassine; Afef Ben Youssef
DOI: 10.1504/IJTMKT.2023.132174
296-315Towards a better understanding of the social media effects on young users
Samer Elhajjar; Laurent Yacoub
DOI: 10.1504/IJTMKT.2023.132175
316-345Internet of things technologies in developing countries - a holistic view of consumer adoption behaviour
Imrana Yasmin; Mily Akhter
DOI: 10.1504/IJTMKT.2023.132176

 

Return to top