International Journal of Technology Marketing (IJTMkt) Inderscience Publishers - linking academia, business and industry through research

International Journal of Technology Marketing

Pages	Title and author(s)
239-255	Digital marketing techniques for school promotion Ronald R. Fernandez; Chin Uy DOI: 10.1504/IJTMKT.2023.132198
256-275	How customers perceive voice shopping and its potential uses Rana Salah Nasr; Sara El-Deeb DOI: 10.1504/IJTMKT.2023.132169
276-295	Investigating the importance of big data use in the customer relationship management context Marwa Ben Hassine; Afef Ben Youssef DOI: 10.1504/IJTMKT.2023.132174
296-315	Towards a better understanding of the social media effects on young users Samer Elhajjar; Laurent Yacoub DOI: 10.1504/IJTMKT.2023.132175
316-345	Internet of things technologies in developing countries - a holistic view of consumer adoption behaviour Imrana Yasmin; Mily Akhter DOI: 10.1504/IJTMKT.2023.132176