International Journal of Technology Marketing (IJTMkt) Inderscience Publishers - linking academia, business and industry through research

International Journal of Technology Marketing

Special Issue on Innovation and Knowledge Sharing in Technology Marketing

Guest Editors: Professor G.D. Sardana and Professor Tojo Thatchenkery

Pages	Title and author(s)
360-368	UID-enabled banking upon unbanked through micro-ATM - a case study of a multinational bank H.M. Jha 'Bidyarthi'; S.M. Mishra; N.Y. Kasliwal; Ashish K. Srivastava DOI: 10.1504/IJTMKT.2013.056885
369-385	Strategic management of knowledge in globally distributed information technology firms: a case study Mohammed Arshad Khan; Santanu Roy DOI: 10.1504/IJTMKT.2013.056886
386-394	Marketing information technology to the bottom of the pyramid market case study: the Aakash tablet Poonam Sharma; Marcy Engle; Victor Coburn; Anthony Smith DOI: 10.1504/IJTMKT.2013.056887
395-410	A process approach to harnessing crowd-sourcing for new product development Kalinga Jagoda; Bharat Maheshwari; Daniel Roy DOI: 10.1504/IJTMKT.2013.056888
411-430	A review and a conceptual framework of the key value drivers of mass customisation Raphael Damm; Carmen De Pablos Heredero; Carlos Rodríguez-Monroy DOI: 10.1504/IJTMKT.2013.056832
431-452	A cross-sectional, multivariate, disaggregated study on impact of key drivers of customer satisfaction on brand perception and loyalty in selected hotel chains of India Soumya Ranjan Padhi DOI: 10.1504/IJTMKT.2013.056815
453-473	Influence of car design within the electric mobility market René Scherder; Ralf Drauz DOI: 10.1504/IJTMKT.2013.056858