International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2022 Vol.16 No.3


Pages Title and author(s)
187-203Effects of tourists' locus of attributions on tourists' online reviews
Mahmoud Ibraheam Saleh
DOI: 10.1504/IJTMKT.2022.123871
204-219Suspicion of manipulation on Instagram: is the consumer being duped?
Souad Maghraoui; Lilia Khrouf; Azza Frikha
DOI: 10.1504/IJTMKT.2022.123880
220-245The effectiveness of post vividness and interactivity on influencer marketing: do they differ between macro and micro influencers?
Novia Yurika; Suryan Hartanto; Winna Darmawan; Evelyn Hendriana
DOI: 10.1504/IJTMKT.2022.123890
246-274Presence of digital sources in international marketing: a review of literature using Leximancer
Surender Khan; Sudhir Rana; Anuj Goel
DOI: 10.1504/IJTMKT.2022.123866
275-299The impact of user generated content on visiting intention to a destination
Mohammad Al Khasawneh; Shafig Al-Haddad; Leen Abu Salhieh; Hala Katawa; Yousef Alsayyed; Rashed Al Zubi
DOI: 10.1504/IJTMKT.2022.123903

 

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