International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2012 Vol.7 No.2

Special Issue on Using Innovation to Achieve Long-Term Sustainable Positions in Markets

Guest Editors: Professor Alexander Brem, Professor Eelko Huizingh and Professor Eric Viardot


Pages Title and author(s)
99-118Service innovation: the challenge of management in hypercompetitive markets
Sandro Battisti
DOI: 10.1504/IJTMKT.2012.046900
119-134IP and open innovation: theory and practice
Raffaella Manzini; Valentina Lazzarotti; Luisa Pellegrini
DOI: 10.1504/IJTMKT.2012.046903
135-150Overcoming the pitfalls in external technology commercialisation: a managerial guide
Antero Kutvonen; Irina Savitskaya
DOI: 10.1504/IJTMKT.2012.046901
151-176Application development in supplier-customer collaborations: success factors for firms in the process industries
Thomas Lager; Per Storm
DOI: 10.1504/IJTMKT.2012.046911
177-190How does environmental information impact product purchase intent?
Murray R. Millson
DOI: 10.1504/IJTMKT.2012.046912
191-208Social media's opportunities in business-to-business customer interaction in innovation process
Jari J. Jussila; Hannu Kärkkäinen; Maija Leino
DOI: 10.1504/IJTMKT.2012.046905
209-224Cloud-enabled business transformation: a proposed framework
David Chien-Liang Kuo; Yen-Kuan Wu; Yu-Te Chen; Norr Yi-Ling Wei
DOI: 10.1504/IJTMKT.2012.046913