International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2017 Vol.12 No.1

Editorial

Pages Title and author(s)
4-22Key determinants for purchasing pirated software among students
Bikramjit Rishi; Abhishek Kumar Mehra
DOI: 10.1504/IJTMKT.2017.081504
23-41Will songs be written about autonomous cars? The implications of self-driving vehicle technology on consumer brand equity and relationships
Erik L. Olson
DOI: 10.1504/IJTMKT.2017.081506
42-59Analysing impression management strategies of Egyptian telecommunications companies on social media
Tarek A. El-Badawy; Rana Chahine
DOI: 10.1504/IJTMKT.2017.081503
60-70Mobile cloud computing: innovation and creativity perspectives
Vanessa Ratten
DOI: 10.1504/IJTMKT.2017.081514
71-89How to co-create local food products with consumers?
Maria Antikainen; Marketta Niemelä
DOI: 10.1504/IJTMKT.2017.081507
90-111Barriers and conditions of open operation: a customer perspective on value co-creation for integrated product-service solutions
David Rönnberg Sjödin; Vinit Parida; John Lindström
DOI: 10.1504/IJTMKT.2017.081505

 

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