International Journal of Technology Marketing (IJTMkt) Inderscience Publishers - linking academia, business and industry through research

International Journal of Technology Marketing

Pages	Title and author(s)
111-124	Viral advertising: message quality, trust and consumers intention to share the content in social media Georgios Tsekouropoulos DOI: 10.1504/IJTMKT.2019.10023898
125-142	Advertising agency selection, customer retention and satisfaction factors: an exploratory research in the Greek advertising market Nikolaos Katsonis; Georgios Tsekouropoulos; Dimitrios Theocharis; Antonios Katavelos DOI: 10.1504/IJTMKT.2019.10022337
143-155	Measuring the impact of customer satisfaction on business profitability: an empirical study Dimitris Drosos; Michalis Skordoulis; Miltiadis Chalikias DOI: 10.1504/IJTMKT.2019.10022336
156-164	Towards bring your own device marketing policy Konstantinos C. Giotopoulos; Constantinos Halkiopoulos; Dimitris Papadopoulos; Hera Antonopoulou DOI: 10.1504/IJTMKT.2019.10023906
165-177	A knowledge engineering framework for intelligent targeting of online video advertisements George Stalidis DOI: 10.1504/IJTMKT.2019.10021177
Additional Paper
178-200	Impact of cognition, affect, and social factors on technology adoption Dhoha AlSaleh; Ramendra Thakur DOI: 10.1504/IJTMKT.2019.10022391