Login
Help
Sitemap
Home
For Authors
For Librarians
Orders
Inderscience
Online
News
International Journal of Technology Marketing
Published issues
2019 Vol.13 No.2
International Journal of Technology Marketing
2019 Vol.13 No.2
Book Review
Pages
Title and author(s)
111-124
Viral advertising: message quality, trust and consumers intention to share the content in social media
Georgios Tsekouropoulos
DOI
:
10.1504/IJTMKT.2019.102244
125-142
Advertising agency selection, customer retention and satisfaction factors: an exploratory research in the Greek advertising market
Nikolaos Katsonis; Georgios Tsekouropoulos; Dimitrios Theocharis; Antonios Katavelos
DOI
:
10.1504/IJTMKT.2019.102265
143-155
Measuring the impact of customer satisfaction on business profitability: an empirical study
Dimitris Drosos; Michalis Skordoulis; Miltiadis Chalikias
DOI
:
10.1504/IJTMKT.2019.102264
156-164
Towards bring your own device marketing policy
Konstantinos C. Giotopoulos; Constantinos Halkiopoulos; Dimitris Papadopoulos; Hera Antonopoulou
DOI
:
10.1504/IJTMKT.2019.102248
165-177
A knowledge engineering framework for intelligent targeting of online video advertisements
George Stalidis
DOI
:
10.1504/IJTMKT.2019.102253
Additional Paper
178-200
Impact of cognition, affect, and social factors on technology adoption
Dhoha AlSaleh; Ramendra Thakur
DOI
:
10.1504/IJTMKT.2019.102266
Sign up for new issue alerts
Subscribe/buy articles/issues
View sample articles
Latest issue contents as RSS feed
Forthcoming articles
Journal information in easy print format (PDF)
Publishing with Inderscience: ethical statement
Recommend to a librarian (PDF)
Feedback to Editor
Get permission to reproduce content
Find related journals
Keep up-to-date
Our Blog
Follow us on Twitter
Visit us on Facebook
Our Newsletter
(
subscribe for free
)
RSS Feeds
New issue alerts
Inderscience is a member of publishing organisations including:
Return to top