International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2024 Vol.18 No.2


Pages Title and author(s)
137-161Socio-demographic, consumer and product related drivers of mobile payment use and reuse: four theories' explanations
Helen Inseng Duh; Frank Akasreku
DOI: 10.1504/IJTMKT.2024.137670
162-184Enhance the effectiveness of affiliate marketing on Tiktok for young people
Minh T.H. Le
DOI: 10.1504/IJTMKT.2024.137669
185-201Technology readiness index and related customer segmentation: a study of conflict zones
Tahir Ahmad Wani; Sumaira Jan; Nikita Tyagi; Anam Firdous; Tahir Ashraf Dar
DOI: 10.1504/IJTMKT.2024.137677
202-225Rational and irrational factors affecting the purchase decision of wearable IoT devices
Lakshman Mahadevan; Jose Pius; Jessy Fenn
DOI: 10.1504/IJTMKT.2024.137676
226-240Exploring the effect of brand love on brand advocacy: the mediating role of brand sacredness and fidelity
Richa Joshi; Shampy Kamboj
DOI: 10.1504/IJTMKT.2024.137705

 

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