International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2022 Vol.16 No.4

Special Issue on: Technology Marketing in Tourism and Hospitality

Guest Editors: Prof. Anestis K. Fotiadis and Prof. Tzung-Cheng Huan


Pages Title and author(s)

Section 1 The impact of technology and marketing on the future of destination during and after the pandemic

304-317Piloting a digital maturity model for smart destinations
Alain Imboden; Sandra Grèzes-Bürcher; Dominique Fumeaux; Emmanuel Fragnière; Michael Fux
DOI: 10.1504/IJTMKT.2022.10046863
318-331Tourism destinations' online representation: a performance assessment
Anastasia E. Spyridou; Evangelos Christou; Donghee Shin
DOI: 10.1504/IJTMKT.2022.10047639
332-348Same same but different: the destination image of Dubai and Abu Dhabi on YouTube
Russell B. Williams
DOI: 10.1504/IJTMKT.2022.10048854

Section 2 Digital tools that can help on future development

349-369Is destination image instagrammable? Visit intentions and value co-creation through social media content
Antonios Giannopoulos; Christos Livas; Ioanna Simeli; Chara Achlada
DOI: 10.1504/IJTMKT.2022.10046872
370-385SECI model questionnaire validation for hospitality establishments
Spyros Avdimiotis; Fotis Kilipiris; Andreanna Tragouda
DOI: 10.1504/IJTMKT.2022.10047567
386-402Role of TripAdvisor in influencing international tourists visiting Puducherry
Vaishnavi Ramanujam; Prem Kumar
DOI: 10.1504/IJTMKT.2022.10045844

Section 3 The impact of technology on cultural tourism and marketing of cultural areas

403-420COVID-19 resilience via digital cultural heritage; digital life in museums and festivals during the anthropause
Zoe-Charis Belenioti
DOI: 10.1504/IJTMKT.2022.10049149
421-441The dialogue between tradition and modernity: exploring creative cultural tourism design in the 'internet plus' era
Yuanyuan Zong; You-Yu Dai; Tianyu Wu; Danwei Bu
DOI: 10.1504/IJTMKT.2022.10044825