International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2015 Vol.10 No.2


Introduction to the special section

Pages Title and author(s)
113-136ICT standardisation strategies and interactive learning spaces - the case of China
Mostafa Hashem Sherif
DOI: 10.1504/IJTMKT.2015.068587
137-159The role of international experience in business models of SMEs - evidence from software companies
Liisa-Maija Sainio; Sami Saarenketo; Sanjit Sengupta; Petri Ahokangas; Mikko Laaksolahti
DOI: 10.1504/IJTMKT.2015.068588
160-178Implementing the spin-along approach: a capability analysis of Telekom Innovation Laboratories' corporate venturing programme
Sarah Mahdjour; Sebastian Fischer
DOI: 10.1504/IJTMKT.2015.068590
179-194Managing product innovation in industries producing homogeneous goods: an empirical investigation
Claudine Kearney; Killian J. McCarthy; Dewi Telehala
DOI: 10.1504/IJTMKT.2015.068608

Special Section: Leveraging Technology Marketing for Producing Social Good and Firm's Success

195-208Lessons from startup for energising online patient care
Roma Chauhan; Amit Kumar; Harjit Singh
DOI: 10.1504/IJTMKT.2015.068599
209-220Operational issues in digital signature industry - case of ASN Solutions
Shuchi Singhal
DOI: 10.1504/IJTMKT.2015.068600
221-231Management of technology for effective e-governance - a case study of unexplored dimensions of e-governance practices in select Indian sectors
H.M. Jha Bidyarthi; S.M. Mishra; P.M. Kuchar; M.A. Dande
DOI: 10.1504/IJTMKT.2015.068598