International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2011 Vol.6 No.1

Special Issue on the Renewed Voice of the Customer in Innovation Design

Guest Editors: Professor Alexander Brem, Professor Eelko Huizingh and Professor Eric Viardot


Pages Title and author(s)
4-16Reconsidering the role of brainstorming in the marketing of technology-driven innovation
David Chien-Liang Kuo, Chien-Chiang Lin, Jui-Lin Yang
DOI: 10.1504/IJTMKT.2011.041940
17-35Practices for efficient customer collaboration in innovation – insights from the Finnish industry
Minna Pikkarainen, Mikko Korkala, Jukka Kaariainen, Antti Valimaki
DOI: 10.1504/IJTMKT.2011.041941
36-56Motivational profiles of toolkit users – iPhone and Android developers
Birgitta Bergvall-Kareborn, Michael Bjorn, Didier Chincholle
DOI: 10.1504/IJTMKT.2011.041942
57-71The dynamism of the two-sided application store market
Kati Jarvi, Samuli Kortelainen
DOI: 10.1504/IJTMKT.2011.041943
72-84Consumer driven innovation in website design: structured experimentation in landing page optimisation
Alex Gofman
DOI: 10.1504/IJTMKT.2011.041944
85-98A comparative study of publicly accessible web-based idea portals
Jan Finzen, Maximilien Kintz, Stefan Kobes
DOI: 10.1504/IJTMKT.2011.041945