International Journal of Technology Marketing (IJTMkt) Inderscience Publishers - linking academia, business and industry through research

International Journal of Technology Marketing

Special Issue on the Renewed Voice of the Customer in Innovation Design

Guest Editors: Professor Alexander Brem, Professor Eelko Huizingh and Professor Eric Viardot

Pages	Title and author(s)
4-16	Reconsidering the role of brainstorming in the marketing of technology-driven innovation David Chien-Liang Kuo, Chien-Chiang Lin, Jui-Lin Yang DOI: 10.1504/IJTMKT.2011.041940
17-35	Practices for efficient customer collaboration in innovation – insights from the Finnish industry Minna Pikkarainen, Mikko Korkala, Jukka Kaariainen, Antti Valimaki DOI: 10.1504/IJTMKT.2011.041941
36-56	Motivational profiles of toolkit users – iPhone and Android developers Birgitta Bergvall-Kareborn, Michael Bjorn, Didier Chincholle DOI: 10.1504/IJTMKT.2011.041942
57-71	The dynamism of the two-sided application store market Kati Jarvi, Samuli Kortelainen DOI: 10.1504/IJTMKT.2011.041943
72-84	Consumer driven innovation in website design: structured experimentation in landing page optimisation Alex Gofman DOI: 10.1504/IJTMKT.2011.041944
85-98	A comparative study of publicly accessible web-based idea portals Jan Finzen, Maximilien Kintz, Stefan Kobes DOI: 10.1504/IJTMKT.2011.041945