International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2020 Vol.14 No.4


Pages Title and author(s)
325-347The impact of psychic and geographical distance on internationalisation strategies: a study of New Zealand born global technology firms
Ross K. McElwain; Mohammad Saud Khan; Rehan Iftikhar
DOI: 10.1504/IJTMKT.2020.114033
348-364Exploring jealousy nexus by demystifying the role of brand passion and loyalty: a hotel service perspective
Richa Joshi; Rajan Yadav
DOI: 10.1504/IJTMKT.2020.114036
365-376Exploring the effects of social media addiction on consumer behaviour
Samer Elhajjar
DOI: 10.1504/IJTMKT.2020.114034
377-402From resistance to acceptance: role of moderating and mediating variables in intention to use mobile payment services
Shalini Srivastava; Nidhi Singh
DOI: 10.1504/IJTMKT.2020.114035
403-424The effects of service recovery on customer satisfaction and customer loyalty in banks
Bassem E. Maamari; Hummam S.A. Wasfi
DOI: 10.1504/IJTMKT.2020.114037

 

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