International Journal of Technology Marketing (IJTMkt) Inderscience Publishers - linking academia, business and industry through research

International Journal of Technology Marketing

Pages	Title and author(s)
236-247	The role of player innovativeness in adopting new online games: bidimensional and hierarchical perspectives Edward Shih-Tse Wang DOI: 10.1504/IJTMKT.2015.070654
248-265	Intention: customer perceived market orientation and perceived environmental sustainability information Murray R. Millson DOI: 10.1504/IJTMKT.2015.070656
266-286	Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses: an example from the health club industry Gerrita Van der Veen; Remko Van der Lugt; Christine De Lille DOI: 10.1504/IJTMKT.2015.070647
287-311	Impacts of QR codes on buying decision process of Turkish consumers Ela Sibel Bayrak Meydanoğlu; Müge Klein; Ahmet Mete Çilingirtürk DOI: 10.1504/IJTMKT.2015.070643
312-325	Social media uptake in Cyprus - or is it just a new fad? Yioula Melanthiou; Ioanna Papasolomou; Marcos Komodromos DOI: 10.1504/IJTMKT.2015.070660
326-341	The relationship between innovation and internationalisation in a turbulent environment Daria Podmetina; Daria Volchek; Maria Smirnova DOI: 10.1504/IJTMKT.2015.070648