Login Help Sitemap
Inderscience Publishers - linking academia, business and industry through research
  • Home
  • For Authors
  • For Librarians
  • Orders
  • Inderscience Online
  • News
  1. International Journal of Technology Marketing
  2. Published issues
  3. 2015 Vol.10 No.3
International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2015 Vol.10 No.3

Editorial: The ever changing facets of high tech customers

Pages Title and author(s)
236-247The role of player innovativeness in adopting new online games: bidimensional and hierarchical perspectives
Edward Shih-Tse Wang
DOI: 10.1504/IJTMKT.2015.070654
248-265Intention: customer perceived market orientation and perceived environmental sustainability information
Murray R. Millson
DOI: 10.1504/IJTMKT.2015.070656
266-286Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses: an example from the health club industry
Gerrita Van der Veen; Remko Van der Lugt; Christine De Lille
DOI: 10.1504/IJTMKT.2015.070647
287-311Impacts of QR codes on buying decision process of Turkish consumers
Ela Sibel Bayrak Meydanoğlu; Müge Klein; Ahmet Mete Çilingirtürk
DOI: 10.1504/IJTMKT.2015.070643
312-325Social media uptake in Cyprus - or is it just a new fad?
Yioula Melanthiou; Ioanna Papasolomou; Marcos Komodromos
DOI: 10.1504/IJTMKT.2015.070660
326-341The relationship between innovation and internationalisation in a turbulent environment
Daria Podmetina; Daria Volchek; Maria Smirnova
DOI: 10.1504/IJTMKT.2015.070648

 

  • Sign up for new issue alerts
  • Subscribe/buy articles/issues
  • View sample articles
  • Latest issue contents as RSS feed
  • Forthcoming articles
  • Journal information in easy print format (PDF)
  • Publishing with Inderscience: ethical statement
  • Recommend to a librarian (PDF)
  • Feedback to Editor
  • Get permission to reproduce content
  • Find related journals
Keep up-to-date
  • BlogOur Blog
  • TwitterFollow us on Twitter
  • FacebookVisit us on Facebook
  • Our Newsletter (subscribe for free)
  • RSS Feeds
  • New issue alerts
Return to top
  • Contact us
  • About Inderscience
  • OAI Repository
  • Privacy and Cookies Statement
  • Terms and Conditions
  • Help
  • Sitemap
  • © Inderscience Enterprises Ltd.